- Brand new Porsche Centre Pattaya features the latest "Destination Porsche" corporate architecture and retail showroom experience, ready to service the Eastern region of Thailand
- Spacious and modern 5,300-sqm Porsche Centre boasts an open layout showroom that seamlessly transitions to the service area. The transparent design, and clever use of open space and glass walls allows the customer to witness all services the Porsche Centre has to offer.
- Porsche Service facility with built-in battery and engine repair centre, integrated body and paint shop on the second floor, equipped with specialised tools to assist with advanced Aftersales needs
- Highly trained sales, service and technical staff ready to serve with passion and dedication
- Official opening accompanied by the presentation of new 911 GTS T-Hybrid, the 911 GT3 with a Manthey Performance Kit and a 718 GT4 RS.
Pattaya. Sime Darby Auto Sports Ltd. has officially opened the fourth Porsche Centre in Thailand, the state-of-the-art new Porsche Centre Pattaya on Sukhumvit Road, Banglamung, South Pattaya. Spanning an area of over 5,300 sqm, the newest Porsche facility integrates the latest "Destination Porsche" corporate architecture for an elevated customer experience.
The new Porsche Centre Pattaya was officially opened on 6 May 2025. During the grand opening evening event, Sime Darby Auto Sports Ltd. took the opportunity to showcase several exciting sports cars: the latest 911 GTS T-Hybrid, recently revealed at the Bangkok International Motor Show 2025, a 911 GT3 with the Manthey Performance Kit and a 718 GT4 RS.
"Our long-standing partnership with Porsche has spanned decades in Malaysia, Australia, New Zealand and now, Thailand. It has been a remarkable journey marked by significant milestones, from setting up Porsche's first vehicle assembly facility outside of Europe in Inokom, Malaysia, to now producing Porsche Cayennes that are exported to Thailand. We remain committed to upholding world class standards as we continue to accelerate mobility across the region," said Mr. Andrew Basham, Managing Director of Sime Motors.
"Porsche continues to grow from strength to strength in Thailand," said Mr. Hannes Ruoff, CEO Porsche Asia Pacific. "2024 was a year of remarkable milestones for Thailand, for example the import of the first regionally-assembled Cayenne S E-Hybrid Coupe, to the announcement of the highly-anticipated Porsche Design Tower Bangkok and the opening of the pop-up concept Curvistan Bangkok. Now, we extend our dealer network further, with the opening of the impressive new Porsche Centre Pattaya. We look forward to elevating the Porsche ownership experience here in the East of Thailand even further with our business partners."
Mr. Michael Vetter, Managing Director of Porsche Thailand echoed this positive sentiment: "Porsche Thailand proudly welcomes its fourth Porsche Centre into the fold. In Sime Darby Auto Sports Ltd. we join hands with a trusted and proven business partner, with plenty of Porsche experience. Porsche customers and fans can rest assured that their dream sports cars will be receiving the utmost levels of care."
"We are delighted to celebrate the grand opening of the new Porsche Centre Pattaya," said Mr. Arnt Bayer, Managing Director of Sime Darby Auto Sports Ltd. "With outstanding facilities, highly-trained staff and a meticulous attention to detail, we are ready to deliver excellent customer service. We look forward to serving Porsche customers and enthusiasts throughout the Eastern region of Thailand, from Chonburi, Rayong, Chanterbhuri, Trat and of course also Pattaya, and welcoming them to the Porsche family."
The "Destination Porsche" experience
Porsche Centre Pattaya is one of the first brand-new facilities in Porsche Asia Pacific region1 that integrates the latest "Destination Porsche" corporate architecture concepts. The exterior facade of the showroom features red-over-silver design elements, representing Porsche's rich passion and heritage, a pioneering spirit and continuous innovation - values that are also embodied in every Porsche sports car.
The new Porsche Centre Pattaya also incorporates energy-efficient features such as highly insulated roofs, walls, and glazing to reduce heat gain and ensure lower energy consumption. To decrease the reliance on non-renewable energy sources, the facility integrates stormwater collection and rainwater recycling. Combined with water-efficient fixtures, this can reduce the use of potable water by up to 50% or more than 255,000 litres per year. In addition, the new Porsche Centre Pattaya features a rooftop photo voltaic energy production system with a maximum capacity of 261 kWh. This allows the facility to generate up to 50% of its electricity consumption via renewable resources on-site.
Inside, customers are warmly greeted by a spacious and modern showroom with a 'Racing Line' where new cars are lined up. The main display area can cater for up to eight cars, with abundant natural light filling the space and highlighting the spectacular cars on display. Additionally, the showroom is equipped with cutting-edge digital features, including the latest Porsche Car Configurator and flexible spaces designed to accommodate a variety of purposes like co-working and showroom events.
A curated Porsche Lifestyle merchandise corner, with items like model cars, accessories and apparel specially imported from Germany, is also available for customers to peruse. This carefully selected range allows customers to express their passion or infuse the iconic Porsche spirit into their everyday life.
Porsche Service Pattaya - Premium levels of training and service
Porsche Centre Pattaya is well-equipped to service all models from the iconic German sports car brand, thanks to advanced facilities and highly-trained staff ready to optimise experiences for both maintenance and repair.
Specialised facilities and tools are catered exclusively for Porsche vehicles at Porsche Centre Pattaya; for example, the fully-equipped workshop integrates a dedicated battery repair room for the unique Porsche EV battery modular repair concept, an engine and transmission repair room, diagnostic work bays, an electronic headlight tester with camera system, an advanced automatic wheel balancer that can even simulate the road force during the fitting process. There is also a web-based 3D wheel aligner and a lever-less, centre-post tire changer. Tools and maintenance equipment are maintained to high standards, a requirement for any Porsche service facility.
In addition, the workshop has been fitted with inground hoists, allowing a clutter-free workshop environment and maximising floor space with unobstructed access to a vehicle's underside as well as cabin, since no posts interfere with the door opening area of the vehicle. Last but not least, these hoists offer enhanced safety due to their low profile and greater durability compared to above-ground lifts.
On the second floor, Porsche Centre Pattaya boasts an impressive body and paint workshop. It is equipped with a VAS-certified body collision repair equipment, alongside a temperature-controlled welding room - each designed from the ground up for optimal processing of steel and aluminium body repairs. In addition, there are two fully enclosed paint preparation rooms, a multi-material work bay and two state-of-the-art paint booths ready to take care of the repair needs of any Porsche vehicle.
Of course, customers of Porsche Centre Pattaya also can enjoy peripheral services such as protective car coating, paint protection film (PPF) application, window, sunroof and moonroof film applications, interior touch-ups, and leather care.
The Porsche Service Pattaya team is a highly-experienced team comprised of skilled technicians and body and paint specialists trained in Porsche-specific care. This allows Porsche Centre Pattaya to offer enough service capacity to all Porsche customers in the Eastern seaboard of Thailand.
Spectacular sports car reveals at the grand opening event
Porsche Centre Pattaya officially opened its doors on 6 May 2025. One of the highlights from the grand opening event was the presentation of the new 911 GTS T-Hybrid - the first street-legal 911 equipped with a super-lightweight performance hybrid. Unveiled for the first time in Southeast Asia at the Bangkok International Motor Show, the exciting new high-performance sports car also made waves at the opening of Porsche Centre Pattaya.
The 911 GTS represents a major technological leap for the 911 series, enhanced by the innovative T-Hybrid system that significantly improves acceleration and responsiveness. Its suspension system has also been specially refined for quicker and more agile handling, thanks to the integration of the T-Hybrid technology. Overall, the 911 GTS delivers noticeably greater power and performance compared to the previous generation, firmly positioning itself as a leader in sports car innovation.
In addition, the 911 GT3 in Arctic Grey highlights the most racing technology ever brought to a production model. Powered by a naturally aspirated 4.0-litre flat-six engine producing 510 PS, this particular example is also fitted with the Manthey Performance Kit, featuring an enlarged rear wing for enhanced aerodynamic efficiency and a specially developed four-way adjustable coil-over suspension system. Its outstanding performance is proven by a 4.19-second improvement in lap time at the Nuerburgring Nordschleife.
Finally, a pinnacle 718 model was also showcased: the 718 GT4 RS is one of the most puristic and powerful models in the 718 range, driven by a high-revving combustion engine, integrating lightweight construction, an extremely agile chassis set-up, sophisticated aerodynamics and a unique soundtrack.
It symbolises the most unfiltered Porsche driving experience on a mid-mounted platform. Featuring 4.0-litre engines taken directly from the 911 GT3 Cup and a 500 PS (493 bhp) output, the vehicle is presented with an extensive option list including Weissach Package and Porsche Ceramic Composite Brake - leaving no motorsport wish unfulfilled.
The all-new Porsche Centre Pattaya - now open for elevated brand experiences
Porsche Centre Pattaya strives to unite a community of Porsche enthusiasts who share a love for innovation and performance. The team invites Porsche customers and fans in the region to join them on this journey, to experience the thrill of Porsche like never before.
Enjoy exclusive hospitality enhanced by our partnership with Back to School Cafe, offering a premium and truly unique coffee experience. A special "911 roast" has been tailored for the exclusive taste of customers, alongside with other specialty drinks available only at this showroom.
Whether exploring the facilities, engaging with the knowledgeable team, or attending exclusive events, one will always be embraced by a welcoming environment that celebrates the spirit of Porsche.