Donates 450 Waste Segregation Educational Kits to Promote Environmental Awareness
and Responsible Waste Management Among Thai Youth in BMA Schools
Suntory Beverage & Food (Thailand) Co., Ltd., the leader of health enrichment products under BRAND'S trademark in Thailand and Asia, has joined hands with the Bangkok Metropolitan Administration (BMA) and Klongwises Co., Ltd., an expert in educational activities for social and environmental development, to launch the "Triple B: BRAND'S Bring Back" 2025 project. The initiative aims to empower Thai youth to take part in sustainable environmental conservation by building awareness and understanding of proper waste segregation at the source. Through this program, 450 waste segregation educational kits will be distributed to BMA schools, alongside activities to establish 10 model schools in Bangkok that will serve as role models for effective school-based waste management.
Mrs. Mathuvalee Stithyudhakarn, Vice President - Corporate Affairs, Thailand and Indochina, Suntory Beverage & Food (Thailand) Co., Ltd., stated, "Our company operates with a continuous commitment to society and the environment, guided by the core value of "Giving Back to Society," while upholding the Suntory Group's 3Rs policyReduce, Reuse, Recyclewhich emphasizes environmental responsibility throughout the entire product lifecycle. In 2022, we implemented the PackBack project to promote packaging collection and raise awareness about proper packaging management. Conducted in Chonburi, in collaboration with the Thailand Institute of Packaging and Recycling Management for Sustainable Environment (TIPMSE) under the Federation of Thai Industries, the project received positive feedback from schools and communities, with 25 participating schools and over 2,800 participants. This reflects the power of collaboration between the private and education sectors in advancing societal sustainability through effective packaging management.
In 2025, Suntory Beverage & Food (Thailand) Co., Ltd. continues its commitment to environmental stewardship through the "Triple B: BRAND'S Bring Back 2025" project, which aims to promote Thai youth participation in effective waste segregation at the source within schools. The project seeks to instill environmental awareness and foster responsible waste management habits among students. This initiative is a collaboration with Klongwises, a social and environmental activity group, and key government agencies led by the Bangkok Metropolitan Administration (BMA). The primary focus is on schools under the BMA's Department of Education, recognizing their vital role as learning centers and their potential to significantly reduce waste through proper segregation practices. The project emphasizes building long-term awareness and discipline in students, encouraging behavior change in their daily lives, and inspiring them to transfer this knowledge to their families and communities. As part of the project, 450 waste segregation educational kits will be provided to schools under the BMA, along with a series of continuous learning activities. These include hands-on training camps, workshops, the development of school waste management systems and waste banks and plans to expand the initiative to reach households and communitieslaying the foundation for sustainable environmental care."
Mr. Chadchart Sittipunt, Governor of Bangkok, received 450 waste segregation educational kits from
Suntory Beverage & Food (Thailand). These kits will be distributed to schools under the BMA as part of the
"Triple B: BRAND'S Bring Back 2025" initiative, which encourages students' participation in source-based waste segregation through engaging educational tools. The program aims to build environmental awareness and extend its impact to families and communities. Governor Chadchart expressed his gratitude to the company for supporting the BMA's mission to cultivate waste segregation knowledge among youthan important priority for
the city's sustainable development
The "Triple B: BRAND'S Bring Back" project is now open for applications from upper primary schools under the BMA's Department of Education. Ten schools in Bangkok will be selected to participate. Eligible schools must be medium to large-sized institutions with at least 200 students in grade 4 - 6 and a commitment to enhancing their waste management systems while promoting environmental learning and youth engagement. Applications are open until June 25, 2025, and can be submitted via Google Form: https://docs.google.com/forms/d/e/1FAIpQLScYiwwzT7FbfYCtM6Shke3vNOsZUIvV7776v2RG-vbLG4RxAA/viewform