King Gen Public Company Limited (KGEN) is making bold moves to expand its business portfolio, with plans to secure exclusive rights to import and distribute Farizon, a new energy commercial vehicle brand under the Geely Holding Group, in Thailand. The company aims to introduce Farizon's smart, sustainable electric vehicle solutions to the Thai market, with a strong focus on environmental impact, safety, and innovation.
Mr. Khanist Srivajiraprabha, Chairman of the Advisory Board, King Gen Public Company Limited, shared that the companycurrently operating in logistics, transport, and commercial EV charging station servicessees significant growth potential in Thailand's fast-evolving EV sector. During the 2025 International Automotive and Supply Chain Expo held at AsiaWorld-Expo in Hong Kong, King Gen entered into discussions with Farizon New Energy Commercial Vehicle, seeking to be appointed as the official and exclusive importer and distributor in Thailand.
A key brand under the Geely Holding Group, Farizon is committed to revolutionizing sustainable transportation through its "Methanol + Electric" strategymerging clean energy with cutting-edge technology. Backed by China's largest R&D facility in the sector, Farizon's product portfolio spans heavy-duty trucks, light trucks, mini vehicles, LCVs, and buses. In 2024, the brand achieved cumulative global sales exceeding 300,000 units, maintaining the No.1 market position and expanding steadily into international markets including Asia-Pacific, the Middle East, Europe, and South America.
Among its flagship offerings, the Farizon SuperVan (SV) has gained worldwide attention for its smart features, high safety standards, and multi-functional designsuitable for passenger transport, cargo delivery, or customized applications. The SV is equipped with advanced technologies and has earned the prestigious Platinum Safety Rating from Euro NCAP, a leading vehicle safety authority in Europe. Farizon also offers SV Combi and SV Taxi models, which are designed for dual passenger and cargo use. Both models feature spacious interiors, intelligent systems, and top-tier safety features ideal for modern urban mobility.
At the 2025 Expo, Farizon also debuted its latest innovations including the Farizon SV Combi, the H9E smart electric truck, and the U12M methanol-hydrogen powered bus. The event marked another milestone as 1,000 units of the Farizon SV electric taxi were officially delivered to Sino Development (International) for service in Hong Kongvehicles designed with accessibility in mind, offering enhanced comfort and safety for elderly passengers and children.
Additionally, Farizon signed a strategic partnership with Pok Oi Hospital, reinforcing its international expansion strategy. With ongoing exports to multiple regions worldwide, the brand is firmly on track to become a global leader in clean and intelligent transportation solutions.