Mazda stimulates the automotive market in the second half of the year with the launch of the New Mazda CX-3 Essential, introduced under the concept "The First SUV that Feels Right". This crossover SUV offers exceptional value for money, and stands out as one of the best choices in the market. It continues to maintain full premium quality throughout. And comes fully equipped with all the features you need. The new model comes with three configurations across four variants, reflecting Mazda's unique design identity with sleek, elegant lines from every angle, blended with a sporty and dynamic feel in line with the "Kodo: Soul of Motion" design philosophy. It stands out with the SKYACTIV-G 2.0-liter gasoline engine, delivering both powerful performance and fuel efficiency. Fully equipped with safety and convenience features, it meets all the expectations customers have for an entry-level SUVat an accessible price point starting from 699,000 Baht with free first-class insurance and exclusively for Mazda Family customers - receive a free fuel card worth 20,000 Baht. This special offer is available now until July 31, 2025, at Mazda showrooms nationwide.
Mr. Thee Permpongpanth, the President & CEO of Mazda Sales (Thailand) Co., Ltd. said, "Mazda's momentum in the first half of this year has shown a strong positive trend, particularly in the crossover SUV segment. Models from the Mazda's CX-Series are gaining increasing popularity. For example, the Mazda CX-8 recorded 102 units sold, the Mazda CX-30 reached 429 units sold, the Mazda CX-5 achieved 329 units sold, marking a 200% growth, the Mazda CX-3, which sold 883 units throughout last year, has already reached 821 units sold in just the first six months of this year, reflecting a 70% growth rate. This strong performance reflects the positive customer response, especially from target customers who value the versatility of an SUV and the fun-to-drive character that is central to Mazda's brand philosophy. The launch of the new Mazda CX-3 today represents a key product strategy that will further strengthen the Mazda brand and help drive sales toward achieving the company's targets for the year.
This facelift of the New Mazda CX-3 Essential aims to create a fresh, updated feel that better meets the needs of the target audience. Developed under the concept "The First SUV that Feels Right," it embodies Mazda's signature identity within the ESSENTIAL lineupoffering exceptional value beyond its price, while delivering premium-level quality. The model comes fully equipped with comprehensive safety features as standard, even from the entry variant. Its primary target customer is individuals aged 25-39, ranging from young professionals to mid-level executives who are either looking to purchase their first SUV or a second car for their family. These consumers tend to seek out new, limitless experiences and prioritize value-driven spendingguided by the mindset of "choosing to invest for a better quality of life". Therefore, the New Mazda CX-3 Essential has been completely rebuilt to meet real-life needs to deliver maximum value. From its refined, premium design and dynamic driving performance to a full suite of advanced comfort and safety technologies, it offers everything at one of the most competitive prices in the segmentperfectly aligned with the evolving expectations of today's SUV buyers.
The New Mazda CX-3 Essential stands out most in its driving performance, powered by the SKYACTIV-G 2.0-liter gasoline engine that delivers 156 horsepower and 204 Nm of torque. Paired with a 6-speed SKYACTIV automatic transmission and Activematic manual shift mode, it enhances driving enjoyment while still offering excellent fuel efficiency of 16.4 km/l. Adding to its dynamic capability is Mazda's unique G-Vectoring Control (GVC) systeman advanced driving performance control technology that enhances handling precision and balance. It improves riding comfort and stability for all occupants, ensuring a smoother and safer drive across all seats. The New Mazda CX-3 Essential also equipped with standard features that offer convenience and valuemaking it an ideal choice for those seeking their first crossover SUV.
Packed with full of SKYACTIV Technology, which includes:
SKYACTIV-VEHICLE DYNAMICS: An advanced level of SKYACTIV technology in the New Mazda CX-3 Essential that integrates and controls the operation of the entire vehiclefrom the engine, transmission, body structure, to the suspensionto work together efficiently. This delivers an enjoyable driving experience based on Mazda's Jinba-Ittai philosophy, which not only enhances the unity between driver and car but also ensures passengers comfortable feeling throughout the journey.
SKYACTIV-G: The SKYACTIV-G 2.0-liter gasoline engine featuring an electronic direct fuel injection system. It offers complete combustion, excellent fuel efficiency, and environmental friendliness. With a high compression ratio of 14.0:1, it delivers up to 156 horsepower and 204 Nm of torque, achieving fuel efficiency of up to 16.4 km/l*. The engine is compatible with gasoline fuels up to E85.
SKYACTIV-DRIVE: A SKYACTIV automatic transmission with Activematic manual mode. Its key feature is combining the best advantages of all types of automatic transmissions into one system. It delivers precise response, smooth gear shifts, continuous acceleration, and excellent fuel efficiency at every speed range.
SKYACTIV-BODY: The SKYACTIV body structure is made from high-quality High Tensile Steel, which is lightweight, strong, and safe. It provides stable vehicle control, reduces vibrations from the road surface, and effectively distributes impact forces away from the passenger cabin in the event of a collision, protecting both the driver and all passengers.
SKYACTIV-CHASSIS: Mazda's renowned suspension system combined with the SKYACTIV steering system. The suspension provides stable and firm road grips during cornering while maintaining a smooth ride inside the cabin. The precise steering system enhances cornering accuracy, ensuring both safety and fuel efficiency.
DRIVE SELECTION: The Drive Selection switch allows you to choose Sport mode when you need to accelerate for overtaking or increase engine response at higher RPMs, delivering an exhilarating driving experience similar to that of a manual transmission.
The New Mazda CX-3 Essential is an entry-level crossover SUV designed to deliver an endless new driving experience. It comes fully equipped with comprehensive standard safety features right from the base model, such as front dual airbags, 4-wheel ABS, Dynamic Stability Control (DSC), Hill Launch Assist (HLA), and a rearview camera with parking guidelines (Back Monitor), among others. The model is available in three choices of four new variants, each tailored to meet every customer's SUV expectations. It stands out with its sporty design, complete functions, and an affordable price. It consists of:
- PRIME - The prime choice for everyday trills, offering exceptional value beyond its price in an entry variant. Priced at 699,000 Baht.
Experience thrilling and powerful driving with the advanced 2.0-liter SKYACTIV-G gasoline engine, delivering excellent acceleration and response while being fuel-efficient and environmentally friendly. Features include, Halogen projector headlights, Body-colored side mirrors, Silver front grille, Black exterior door pillar trim, Electric parking brake with Auto Hold function and G-Vectoring Control (GVC). The cabin is decorated with black fabric seats accented with gray stitching. The driver's seat is adjustable in 6 directions. Technology highlights include a 7-inch touchscreen Center Display with Center Commander, supporting Apple CarPlay(R) and Android Auto(TM). Six speakers provide immersive audio experience. For convenience and safety, it comes equipped with a rearview camera with parking guidelines and dual front SRS airbags to protect both driver and passengers in emergencies.
- ULTRA: The ultra comfort that fits. Priced at 759,000 Baht.
Another option for enhanced comfort that brings enjoyment to both driver and passengers throughout the journey with a comprehensive infotainment system. Convenience is further elevated with a Smart Keyless Entry. The interior features a unique design with a dark gray leather-wrapped dashboard panel and black fabric-and-leather seats accented with gray stitching. The steering wheel and gear knob are wrapped in black leather with satin silver accents. Passenger comfort is enhanced with a rear armrest and cup holders. Safety is also upgraded with a rear parking sensor system featuring 4 sensors, providing added peace of mind throughout the journey.
- ULTRA PLUS: The ultra plus exceptional comfort. Priced at 829,000 Baht.
Enjoy a superior comfort with features that seamlessly complement every aspect of lifestyle. This variant comes equipped with LED projector headlights with automatic leveling, LED signature taillights, gloss black wheel arches, and silver front garnish and side scuff plates. Safety is enhanced with front airbags and curtain airbags, along with Cruise Control and LED signature daytime running lights (DRL). The interior adds even more comfort with an automatic air ventilation system. Advanced safety technologies are also included, such as: Advanced Blind Spot Monitoring (ABSM), Rear Cross Traffic Alert (RCTA), Advanced Smart City Brake Support (Advanced SCBS). Seamless connectivity is delivered via Mazda Connect, supporting Apple CarPlay(R) and Android Auto(TM), displayed on a 7-inch color touchscreen Center Display with Center Commander.
- SIGNATURE: The signature of you. Priced at 899,000 Baht.
Fully equipped with advanced features and sporty styling, this variant features a black front grille, black side mirrors, and a black roof, along with an electric sunroof. It also comes with front LED fog lamps, auto on/off headlights, and 18-inch alloy wheels. For a more engaging drive, it includes sports paddle shifters and rain-sensing wipers with intermittent function. The interior exudes a premium sporty feel with a blue-gray leather-wrapped dashboard accented with copper stitching, black leather and Grand Luxe Suede(R) seats, and copper-colored air vent surrounds. It also delivers full functionality that meets a modern lifestyle, including: 8-way power driver's seat, 2-position driver memory system, Power lumbar support, Active Driving Display with color driving information, Wireless smartphone charger, Bose(R) surround sound system with 7 speakers. For safety, it's equipped with Mazda's i-Activsense advanced safety technologies, such as: Mazda Radar Cruise Control (MRCC) with Stop & Go, High Beam Control (HBC)
In addition, this model is equipped with 9 systems of i-Activsense safety technologies, including:
- Rear Cross Traffic Alert (RCTA)
- Advanced Blind Spot Monitoring (ABSM)
- High Beam Control (HBC)
- Lane Departure Warning System (LDWS)
- Smart Brake Support (SBS)
- Driver Attention Alert (DAA)
- Advanced Smart City Brake Support (Advance SCBS)
- Mazda Radar Cruise Control with Stop & Go (MRCC with Stop & Go)
- Smart City Brake Support Reverse (SCBS-R)
Seven exterior body color options available, including:
- Snowflake White Pearl
- Jet Black
- Machine Gray
- Soul Red Crystal
- Polymetal Gray
- Platinum Quartz
- Aero Gray
*The SIGNATURE variant comes with a black roof and it is available in four exterior colors, including: Platinum Quartz, Soul Red Crystal, Polymetal Gray and Aero Gray.
Customers interested in owning the New Mazda CX-3 Essential crossover SUV can now visit Mazda showrooms nationwide to see the vehicle in person and place their bookings. Enjoy a special offer of 2.49% interest? and free 1-year Mazda Premium Insurance?. Additionally, Mazda Family customers will receive a free fuel card worth 20,000 THB. Offers valid from today until July 31, 2025, at Mazda showrooms nationwide.