Krungsri Auto, a leader in automotive finance under Bank of Ayudhya PCL, led by Mr. Congsin Congcar (3rd from left), Head of Krungsri Auto Group, Bank of Ayudhya PCL, hosted its annual flagship seminar "Krungsri Auto's New Car Dealership Executive Forum 2025" under the theme "Driving Through Change." The forum featured three thought-provoking sessions led by five leading experts in economics, marketing, and automotive trends. The event welcomed over 180 new car dealership partners across Thailand, offering insights into shifting consumer behaviors amid global economic volatility and intensifying industry competition.
The seminar was designed to empower Krungsri New Car's key partners with insights and strategies to navigate the uncertainties of 2025. The seminar opened with:
- World 2025: Economic Landscape 2025, delivered by Dr. Wit Sittivaekin, host of 8 Minute History and The Standard Wealth, who decoded key global economic phenomena and their challenges for Thai businesses.
- Marketing Trends 2025, led by Mr. Saroj Laohasiri, Marketing Transformation Consultant, Director of the School of Strategist, and Vice President of the MarTech Association Thailand. The session explored new approaches to reach and resonate with today's rapidly evolving consumers.
- Automotive Industry Outlook 2025, featuring a panel of three renowned automotive content creators - Mr. Nithi Thuamprathom, Author at Autolifethailand.tv, Mr. Aticharn Cherngchavano of Spin9, and Mr. Kitsda Theerasupaluck, founder of Welldone Guarantee- who shared comprehensive perspectives across both ICE and EV segments.
This marks another key milestone in Krungsri Auto's ongoing commitment to collaborate with new car dealers nationwide, preparing them to embrace transformation and thrive in a highly competitive environment. With this forum, Krungsri Auto reinforces its commitment to collaborate with partners throughout the ecosystem to ensure sustainable responsible lending growth.