As digital life accelerates, reading stands strong especially the rising trend of "Emotional Reading", where stories heal, inspire, and comfort. From October 12-20 at Queen Sirikit National Convention Center, the 30th National Book Fair, themed "Melody of Books: Have You Read It, Have You Heard It?", brings this movement to life by blending literature, music, and media to captivate new audiences. KTC, a leading financial brand known for championing lifelong learning and cultural engagement, joins as a key partner. Through exclusive privileges for book lovers, KTC reinforces its commitment to enriching lives beyond finance - supporting meaningful lifestyles and the enduring power of reading.
Mr. Natthakorn Wuttichaipornkul, President of the Publishers and Booksellers Association of Thailand (PUBAT), said "This year's fair marks a defining moment for Thailand's publishing industry. By merging the world of reading with music and sound, we are opening new dimensions of storytelling -- through print, podcasts, audiobooks, and creative media - that resonate with today's diverse audiences. Every activity is rooted in the spirit of reading, designed to be engaging, inspiring, and accessible, while driving both cultural and economic growth for Thailand's book ecosystem." The 30th National Book Fair features more than 900 booths from 400 leading publishers, showcasing over 2 million titles and introducing more than 2,000 new releases, along with over 100 creative activities. The event runs from 9-19 October 2025 at Halls 5-7, Queen Sirikit National Convention Center (QSNCC).
Miss Sireerat Corvanich, Head of Credit Card Marketing Division, "KTC" or Krungthai Card Public Company Limited, added "At KTC, we believe reading remains one of life's most enriching pursuits a way to recharge, reflect, and reconnect in today's fast-paced world. Even as digital media dominates, book fairs continue to bring readers and storytellers together, providing that reading still holds deep meaning in everyday life. It's also a form of Emotional Spending, where people invest not just in books, but in emotional well-being. As a learning-driven organization that understands consumer values, KTC is proud to support the National Book Fair by offering privileges that encourage reading as part of a fulfilling lifestyle."
Special offers for KTC credit cardmembers
- 18% cash rebate when redeeming KTC FOREVER points equivalent to the purchase amount per sales slip.(Registration required via ktc.promo/book-expo or SMS)
- 0.69% monthly installment plan for 3, 6, or 10 months via KTC PHONE 02 123 5000, (minimum spend THB 3,000)
- Exclusive "Books Are Everywhere" tote bag (worth THB 499) for purchases of THB 1,200 or more at Naiin Bookstore booths.
For more information, please contact KTC Phone 02 123 5000, or get updates on other KTC promotions at www.ktc.co.th/promotion/book-hobby-entertainment/events/book-expo. To apply for any KTC credit card, click the link: https://ktc.today/apply-card or visit any "KTC TOUCH" branches nationwide. It is advisable for credit cardholders to use their cards responsibly and repay the full amount by the due date to avoid a 16% annual interest rate.