SERES Group Appoints "Edison EV" as Exclusive Distributor of DFSK Electric Vehicles in Thailand
- Announces Special SERES 3 Promotion and Debut of "DFSK E5 Plus" at Motor Expo 2025
- Invites Dealers and Investors to Join Long-Term Sustainable Growth
Edison EV Co., Ltd., the exclusive distributor of DFSK electric vehicles in Thailand, today officially announced its establishment under the support of SERES Group, one of China's leading EV manufacturers, through DFSK (Chongqing Sokon Motor (Group) Import & Export Co., Ltd.). Edison EV will offer a special promotion for the SERES 3, while unveiling the new "DFSK E5 Plus" from China for the first time in Thailand. Both models will be showcased at Motor Expo 2025, where special pre-booking privileges will also be available. The company reaffirmed its commitment to building a strong business foundation, opening for dealer and investor recruitment to ensure long-term sustainability.
Vision and Mission - "Deliver Simplicity Technology for Everyone"
Ms. Tanjira Puritputtiphan, General Manager of Edison EV Co., Ltd., stated: "Edison EV was founded on June 28, 2024, and has been officially appointed as the exclusive distributor of DFSK electric vehicles in Thailand under the strong support of SERES Group, one of China's most respected EV manufacturers through DFSK (Chongqing Sokon Motor (Group) Import & Export Co., Ltd.)."She continued,
"Our confidence is built upon the proven track record, reputation, and manufacturing excellence of SERES Group. Established in 1986, SERES employs over 16,000 staff, ranks among China's Top 500 enterprises, and exports to more than 70 countries worldwide. With over 500,000 EVs produced and sold globally, SERES is also among the world's top four most profitable EV manufacturers. This global strength and quality are what we proudly bring to the Thai market."
Edison EV's vision is "Deliver Simplicity Technology for Everyone," emphasizing that electric vehicles should not be a luxury item, but accessible technology for all. Its mission - "We do continuous R&D to develop a better solution for a better life and empower business partnership" - reflects its dedication to continuous innovation, sustainable solutions, and strong partner collaboration.
SERES 3 - Technology Meets Value
Introducing the SERES 3, the company's first model to enter the Thai market, Ms. Tanjira highlighted:
"Since its debut in China, SERES 3 has been widely acclaimed. Compared with EVs in a similar price range, it stands out with advanced features such as DC Fast Charging (20-80% in just 40 minutes), Independent Suspension on all four wheels with rear Multi-link Suspension for smooth handling, and an advanced Thermal Management System that extends battery life and maintains performance even in Thailand's tropical climate. These features make SERES 3 not only an affordable EV, but a truly valuable, high-quality one."
Edison EV announced the special introductory price of SERES 3 at ........ THB, including 1-year first-class insurance, exclusively for customers booking during Motor Expo 2025 (29 November - 10 December 2025) at Booth B08, Challenger Hall, IMPACT Muang Thong Thani.
Edison EV to Showcase the New DFSK E5 Plus at Motor Expo 2025
"Our next flagship model following SERES 3 will be the DFSK E5 Plus, a recently launched mid-size PHEV SUV with 7 seats, perfect for families," said Ms. Tanjira. "We will showcase it for the first time in Thailand at Motor Expo 2025, allowing customers to experience it firsthand and register for early-bird booking privileges.We chose the DFSK E5 Plus to address the demand for versatile, safe, and efficient vehicles for both personal and family use. It combines European-certified quality with features tailored for Thailand's driving conditions."
The DFSK E5 Plus represents SERES Group's latest generation of plug-in hybrid technology (PHEV), offering a total driving range of up to 1,300 km and 165 km of pure electric range (CLTC). It features the HUAWEI HiCar 4.0 smart cockpit, a 15.6-inch HD control screen, 13 premium speakers, and ADAS driver-assistance systems - all wrapped in an elegant and comfortable design for family journeys.
Dealer and Investor Recruitment - Building a Sustainable EV Network
Edison EV is now opening applications for dealers and investors nationwide to expand its EV network. The first phase will focus on Bangkok and the metropolitan area, followed by Chiang Mai, Phitsanulok, Ubon Ratchathani, Udon Thani, Khon Kaen, Nakhon Ratchasima, Chonburi, Rayong, Phuket, and Songkhla.
Interested applicants may contact Dealer Network - Edison EV Hotline: 064-656-2283
"We often get asked why we don't rush to expand dealerships," Ms. Tanjira explained. "That's because we're not chasing short-term profit we're building a sustainable foundation. We seek dealers who understand the EV business, share a long-term vision, and are ready to invest in professional service and staff development. SERES Group and Edison EV will fully support our partners through marketing, training, CRM systems, and technology. We don't believe in simply selling and moving on we believe in customer care throughout the vehicle's lifetime. A strong dealer network takes time, patience, and commitment."
"Year 2025 marks our foundation year learning the market, building trust, and strengthening service systems paving the way for stable and sustainable growth in 2026-2027," she concluded.