Bangkok--23 Aug--PR One Network
Dr. Kraisak Choonhavan, Chairman to the Governor of Bangkok Advisor presided over the opening ceremony of “Home Builder 2012” to highlight “Across The Line” concept on August 23-26, 2012 at the Plenary Hall, Queen Sirikit National Convention Center (QSNCC). The event, which will be organized in partnership with the Iron and Steel Institute of Thailand and Department of Innovation in Real Estate Development, Faculty of Architecture and Planning, Thammasat University in order to showcase the latest in home construction and design innovations and outlook as well as play host to over 40 leading home builders and building material suppliers. In addition to the usual goodies to be seen at the event, the Association has also prepared a sumptuous list of promotional prizes including Suzuki Swift, Yamaha Fino, and the New iPad to those buying on-site. The event is expected to generate Bt3,300 million on-site presales and urge the market in the second half year.
Dr. Patchara Tantayanyong, President of Home Builder Association (HBA), discloses today that the Association is staging “Home Builder 2012” under “Across The Line” concept during August 23-26, 2012 at the Plenary Hall, Queen Sirikit National Convention Center (QSNCC) having Dr. Kraisak Choonhavan, Chairman of the Governor of Bangkok Advisor presided over to open the ceremony. HBA aims to improve the standard of home builder business to be recognized, and to support the marketing activities of Home Builder Association’s members. The event, which will play host to over 40 leading home builders, will present new modern home designs along with many other special promotions. In addition to home builders, a list of prestigious exhibitors will also include manufacturers and distributors of home decorative items, leading financial institutions and real estate media.
Different from previous event, Home Builder 2012 will focus on academic and engineering excellence. To serve this purpose, HBA has partnered with 2 key organizations. First, Department of Innovation in Real Estate Development faculty of Architecture and Planning Thammasat University, is presenting the trend of construction and the fresh home designs to broader the viewpoint and let the visitor thinks outside the box. Another is Iron and Steel Institute of Thailand to attract and educate people by showing the innovation of iron and steel construction, the innovative home design and construction for the future, and etc. The Iron and Steel Institute also present “Across The Line” concept and create the symbol for this event as the upside pyramid.
Moreover, in the part of academic, visitors can join Home Builder Research Center to study and to investigate consumers’ behaviors, in order to improve the product to meet the consumers’ need. As for Architect & Engineer Consulting Counter, the event has prepared the suggestion to whom who wants to build the house. Furthermore, the New Home Design Vol.6 New Home Design Book Corner, the most recent and comprehensive housing catalogue sold at a special price. In addition, the Center Area exhibits about “Across The Line”, and many more interesting activities.
Plus, there will also be the “Thailand Steel House Contest 2012” organized by Iron and Steel Institute of Thailand, as well as an exposition and an exclusive seminar on “Across The Line” concept by the Department of Innovation in Real Estate Development, Faculty of Architecture & Planning, Thammasat University in the Center Area.
In addition to the generous discounts from all exhibitors, the Association has also prepared a prized promotion, where those placing orders on-site will stand a chance to win a Suzuki Swift (2 prizes), or a Yamaha Fino (3 prizes), or The New iPad 4G Wi-Fi 16GB (10 prizes). Moreover, those pre-registering through www.hba-th.org will stand another chance to win an additional discount of 10,000 Baht, when placing an on-site order with any exhibitor.
Dr. Patchara said in this 2012 edition, the Association has estimate the on-site presales at Bt3,300 million, implying 15% from Bt2,900mn presales in 2011, and is confident to achieve the target, as most consumers are well aware that residential prices are poised to increase in no time, after minimum wage and building material prices are set to rise, while the purchasing power lost during the floods has recovered. It is expected that most home builders will gradually revise their price list up by 5%-10% after the event. Hence, Home Builder 2012 will be consumers’ golden opportunity to secure their homes at economical prices, while enjoying its many special promotions.
It is further expected that the number of visitors will rise by 15%-20% Y-Y to 50,000 — 70,000 in 2012 as consumers will rush to make their decisions prior to price hike.
As usual, Home Builder 2012 will be co-locating with Home Buyer Expo 2012, a leading consumer show for detached houses, townhouses and condominiums, and NPA Grand Sale 2012 organized by Housing Finance Association, and Home Loan 2012, a consumer finance show — all of which are expected to draw a good number of well-informed visitors to the venue.