Bangkok--23 Aug--KASIKORNBANK
As a leader in digital banking, KASIKORNBANK has introduced askKBank.com, a complete search engine providing well-rounded online knowledge. Users can find any answer they desire regarding diverse financial matters, with just a few clicks.
According to Mrs. Wiwan Tharahirunchote, Chairperson of Kasikorn Research Center Co., Ltd., Thai consumers are tending to spend more time using online media, as the latest study showed that at least 38 percent of Thai people are using the internet for information searches and social networking. Additionally, there was a 30-percent increase in the number of mobile phone users who surfed the net via their mobile phone, compared to last year.
In responding to diverse customer demands for relevant information in financial matters, KBank, as the top player in the digital banking market with a variety of financial innovations via mobile phone and online services, now offers askKBank.com. The website provides a new search channel for financial and lifestyle information, with clear advice for spending, savings, and investment, as well as information of the macro and micro economy, economic indicators, and domestic and international money and capital market reports.
Moreover, information about lifestyles, tourism, shopping, health, KASIKORNBANKGROUP’s products and services, financial privileges, and other interesting topics is also available. KGroup ensures that users will get fresh information from askKBank.com, with experts available to provide updated information.
Mr. Art Wichiencharoen, First Senior Vice President of KASIKORNBANK, said KBank aims to maintain its number-one position in the digital banking market with three business strategies, including providing a channel for convenient and safe transactions, a channel for diverse payment types and a channel for access to useful information. The user-friendly askKBank.com is a search engine innovation which is part of the bank’s digital banking strategy to satisfy customers’ needs in various financial matters, particularly through in-depth information from Kasikorn Research Center and other KGroup companies.
Thus, KGroup customers and general consumers will be supported with complete quality financial information that covers all their needs, from the most trusted and comprehensive knowledge source.
askKBank.com is a need-based website providing customers convenience in searching for information. Seven categories are offered with experts in respective matters providing interesting and relevant information, including Finance & Banking for finance and banking information, Corporate Business for domestic and international business undertakings, SME for diverse information for SMEs including interesting training courses and seminars, What’s Hot for the latest news and issues, Investment for domestic and international financial and investment information, Smart Planning for financial planning in all the stages of life, and Casual Lifestyle for attractive financial privileges.
Users can enjoy searching by clicking on their chosen categories or typing keywords in the front-page search engine and choosing preferred data types, namely research, interviews, pictures and videos. They can also share interesting information via online social networks or save items for their personal data storage menu.
Additionally, askKBank.com offers a special question-and-answer channel for users to leave their queries for data/consultancy, both general and in-depth questions. Experts provided by askKBank.com will respond to all users’ queries and provide consultation in relevant matters, with quick replies via e-mail addresses left by website users.