LYN celebrates 25 years as a leading fashion accessories brand for modern women. As the brand welcomes 2026, it introduces a special year-long campaign called "LYN Legacy." The campaign brings together important moments, designs, and stories of inspiring women who have helped shape the brand. It looks ahead to a new chapter that is confident, elegant, and shining in every way.
"Born an Icon" as Bow Maylada. An icon is not defined by praise but by authenticity. Bow Maylada opens the campaign embodying that truth, effortlessly memorable, naturally radiant, and uniquely her own. She doesn't just represent LYN; she brings each bag to life with her blend of confidence, softness, and modern femininity, echoing the brand's belief that every woman shines brightest when she embraces who she truly is.
Started with Gatsby Re-Edition reimagines a signature design through a modern lens
The LYN Legacy collection begins with the Gatsby Re-Edition, a refined reinvention of one of LYN's most beloved silhouettes. Blending everyday ease with understated luxury, the collection features an elegant drawstring bucket with a geometric enamel logo and a curved shoulder bag with a clean, minimalist touch. Available in black, white, and wine red and finished with gold bead or crystal-adorned straps, these pieces are timeless classics reimagined for the contemporary woman and beautifully championed by Bow.
And finally, Bolinar, Bow's go-to IT bag and the new must-have icon for fashion insiders
The campaign continues with another must-have highlight that reflects LYN's iconic spirit. The Bolinar Shoulder Bag brings sleek leather with a subtle glam touch. It is reimagined with a cool-meets-glam edge, elevated by star charm embellishments. Available in black, white, khaki green, and beige, the bag effortlessly transforms Bow Maylada's look, revealing a captivating versatility that feels perfectly in sync.
Experience the 25th anniversary celebration campaign "LYN Legacy" throughout 2026, and get ready to own the year's first iconic collaboration with Bow Melda Susri under the concept "Born an Icon," available from January 8, 2026 onward at all LYN stores and online at LYNACCS.COM