King Power Group, a leader in travel retail, is stimulating first-quarter consumer spending while boosting tourism during the festive season by hosting "KING POWER CHINESE NEW YEAR 2026 RACE OF LUCK & JOY - Year of the Horse: Shop Mega Fortunes." The event celebrates the powerful energy of the Year of the Fire Horse with a spectacular line-up of activities and promotions over 11 consecutive days. The grand opening ceremony will take place on Thursday, 12 February 2026, at 6.00 pm at King Power Rangnam.
Dr. Nitinai Sirismatthakarn, Chief Executive Officer of King Power Group, stated: "Following the Tourism Authority of Thailand's policy under the concept 'Value over Volume,' which focuses on attracting high-quality tourists who generate sustainable revenue, event-led initiatives play a key role in stimulating spending and positioning Thailand as a global travel destination. This approach aligns with King Power Group's business philosophy, 'THE POWER OF POSSIBILITIES' which aims to establish King Power as a celebration destination for travellers worldwide throughout every festive season. In support of this policy, King Power is hosting "KING POWER CHINESE NEW YEAR 2026 RACE OF LUCK & JOY - Year of the Horse: Shop Mega Fortunes" to welcome Chinese New Year 2026. Through continuous celebration of key festivals, the event delivers a FASCINATING EXPERIENCE, combined with promotions and marketing activities that stimulate spending and drive Thailand's tourism industry sustainably."
Event Highlights - KING POWER CHINESE NEW YEAR 2026 RACE OF LUCK & JOY - Year of the Horse: Shop Mega Fortunes:
- Shop Mega Fortunes - Exceptional Promotions for POWER PASS Members. Shop and enjoy lucky, value-packed promotions. POWER PASS members receive complimentary 'Ang Pao' vouchers worth THB 2,800 when spending THB 8,000 (two vouchers). For every THB 10,000 spent, members receive one collectible coupon to redeem prizes such as 1 salung of gold or THB 500 shopping vouchers. Additional activities include THE LUCKY fortune sticks, offering discount coupons of up to THB 888, and THE POWER OF JOY Lucky Carousel, where members can spin to receive discounts of up to 35% and prizes from leading brands. New members registering on the day receive an extra chance.
KING POWER CITY BOUTIQUE RACE OF LUCK & JOY Campaign. Daily lucky deals and delightful promotions - shop with or without a flight and enjoy discounts of up to 40% (maximum purchase value THB 20,000 per receipt net). New members who sign up for POWER PASS receive discount coupons of up to 30% on selected participating departments.
- Pay Homage for Auspicious Beginnings - THE POWER OF RACE. Marking an auspicious start and celebrating the Chinese New Year. Visitors are invited to honour replica statues of Tua Lao Eia, believed to provide protection, enhance destiny and prestige, remove obstacles, attract benefactors, promote good health, and support business prosperity; Cai Shen Ye, the God of Wealth, who brings fortune, prosperity, abundance, and success in life; and Guan Yu in the Green Dragon Crescent Blade posture, revered for warding off evil, bringing peace and harmony, enhancing career success, and ensuring victory over all rivals.
- Dine in prosperity and delight in auspicious gourmet feasts - THE POWER OF VITALITY. Enjoy an auspicious High Tea Set featuring eight lucky dishes served with traditional Chinese tea, priced at THB 1,888 per set at ARCHA Bar (with qualifying spend). VEGA and CROWN members receive a complimentary Special Set Menu at Crown Mezzanine, King Power Rangnam. POWER PASS members can also redeem 400 CARAT points for a THB 100 Thai Taste Hub dining voucher, plus receive a complimentary golden custard bun (limited availability).
- Celebrate with Fun-Filled Activities - THE POWER OF LUCK & HAPPINESS. Over 11 days, enjoy auspicious activities including THE POWER OF LUCK: Silver and Gold Horse Claw Machine, exclusive to POWER PASS members, offering sacred talismans from Shuang Lin Temple, Singapore's oldest Buddhist temple (limited quantities). Entertainment highlights include Chinese contemporary performances, auspicious lion dances, Aksra puppetry, KID ZONE and PAW ZONE activities, MICROBRIK building workshops, and charm necklace crafting.
- Grand Celebration Parade - HERO RIDERS OF FORTUNE. Meet the HERO RIDERS OF FORTUNE, warriors who bring celestial power down to earth; the PHOENIX WING WARRIOR, a warrior goddess who protects fortune and happiness; and the CELESTIAL HORSE OF DESTINY, guardian of the Gate of Fortune who bestows the power of new beginnings. Joining forces with guardians from all directions and eight-colour Dragon Lions symbolising good fortune in every aspect, the celebration culminates in the special performance "THE POWER OF LUCK POWER OF RACE SHOW" by THE DRAGON HEIR. The grand opening ceremony will take place on Thursday, 12 February 2026, at 6:00 pm at the Crown Atrium, King Power Rangnam.
Celebrate the Chinese New Year at KING POWER CHINESE NEW YEAR 2026: RACE OF LUCK & JOY - Year of the Horse, Shop Mega Fortunes, from 12-22 February 2026, at King Power Rangnam and Phuket. Customers can also shop online and access additional exclusive privileges at www.kingpower.com and via the KING POWER application. For more information, please contact the King Power Contact Centre at 1631.