NESCAFE RED CUP Holds "NESCAFE RUN 2026," Its First-Ever Running Event in Thailand, All 1,000 Slots Filled in Just 47 Minutes, Reinforcing "NESCAFE RED CUP Perfect Cup for Perfect Morning" Campaign
NESCAFE RED CUP, Thailand's Number One pure soluble coffee brand, has launched its major marketing campaign of the year, "NESCAFE RED CUP Perfect Cup for Perfect Morning," and brought the concept to life through "NESCAFE RUN 2026." The event marks the first running event hosted by NESCAFE in Thailand, and perfectly blended exercise with the morning coffee moments.
The event received great response, attracting more than 1,000 runners and coffee lovers at Vachirabenchathat Park. Registration via Thai Run was fully applied by 1,000 interested people within 47 minutes.
The event was led by Kao Noppakao Dechaphatthanakun, brand presenter for NESCAFE RED CUP, joined by Ann Thongprasom and Foei Patara Eksangkul, who ran alongside participants to start the perfect morning. NESCAFE also introduced "NESCAFE Red Space," a cafe-in-the-park experience where runners and coffee drinkers enjoyed their morning cup, with 5,000 cups of NESCAFE RED CUP served throughout the event.
The pure soluble coffee market continued to grow strongly in 2025. NESCAFE RED CUP remained the market leader, holding a 71.9% market share and recording 21.2% growth. (Source: Nielsen)
NESCAFE RUN 2026 is a key activation under the "NESCAFE RED CUP Perfect Cup for Perfect Morning," campaign, building on the previous "NESCAFE RED CUP and You Make A Perfect Day" platform. The campaign highlights the importance of "the first cup of coffee" as a simple yet meaningful way to start a perfect day. The run featured three distances, 2.5 km, 5 km, and 10 km, allowing participants to take part.
Mr. Othman Chraibi, Business Executive Officer - Coffee Business, Nestle (Thai) Ltd. said, "We are excited to have over 1,000 runners with us today to celebrate "morning" moments together. As a NESCAFE, we believe a perfect coffee in the morning is the power to start your day right that could allow you to make your world, igniting your perfect day in your very own way every day."
For over five decades, NESCAFE RED CUP has been Thailand's number one pure soluble coffee, earning the love and trust from Thai coffee drinkers nationwide. NESCAFE RED CUP is bringing "Perfect Cup for Perfect Morning" concept to life by kicking off the "NESCAFE RUN 2026" start in Bangkok where we invite consumers to be active from the start of the day.
After completing the run, participants can enjoy the perfect cup at NESCAFE Red Space, where Kao Noppakao took on the role of guest barista to make a special NESCAFE RED CUP beverage, "Americano Black Lime," his signature lime soda coffee. NESCAFE also served a total of 5,000 cups of NESCAFE RED CUP to runners and coffee lovers during the event.
NESCAFE RUN 2026 reflects the growing community of active coffee lovers, bringing together exercise, enjoyment, and a favorite cup of coffee in a single morning. NESCAFE plans to extend NESCAFE RUN to other provinces across Thailand during the year. More details are available on Facebook NESCAFE Thailand and via the Thai Run website.