Michael Kors, the global luxury fashion house, is proud to announce the appointment of the acclaimed Thai actress and model, Nychaa (Nuttanicha Dungwattanawanich), as the brand's first-ever Thailand Brand Ambassador. This partnership marks a significant milestone for Michael Kors in bridging global luxury fashion with the creative energy of Thailand's contemporary culture.
Nychaa is widely recognized as a multi-talented artist on the rise, gaining international acclaim through her starring roles in hit television series and acclaimed films. Her natural charisma, passion for fashion, and signature effortless chic style have garnered her a massive global following. She perfectly embodies the spirit of the modern woman that Michael Kors has long championed.
In her debut role as Thailand Brand Ambassador, Nychaa will headline the brand's Spring 2026 advertising campaign. This partnership will also include exclusive social media collaborations and appearances at major brand events, with more details to be unveiled soon.
For the Spring 2026 collection, Nychaa traveled with the brand to St. Tropez in the South of France. The campaign imagery captures the essence of laid-back glamour unique to the French Riviera and the sheer joy of traveling in style. The season's ready-to-wear and accessories blend classic French elegance with modern ease, featuring reimagined takes on the brand's iconic handbags, including the Hamilton Moderne, the Nolita, and the Laila.
"Nychaa is a tremendous talent with an innate sense of style. I am so excited to welcome Nychaa to the Michael Kors family," says designer Michael Kors.