Bangkok, March 6, 2026 - Tefal, a French brand under Groupe SEB (Thailand) Ltd, the World's leading kitchenware and household electrical appliance company, presents "Tefal Innovation Conference 2026" under the notion: Smarter Together. Led by Mr. Olivier Naccache Executive VP, Emerging Markets and APAC, the brand has announced its 2026 strategic approach to elevate the household living experience at every inch with the freshly cutting-edge innovations that are constructed from the deep insights of modern consumer's lifestyle in the hope of bringing a more comfortable and smarter way of life at home.
With the ongoing technological stagnancy in the kitchenware and electrical appliance market, which has led to the lack of economic incentive, Tefal has found a milestone opportunity from the disruptive consumption that seeks a betterment of living quality on the foundations of reasonable cost, on-point functionality, comfortable usage, long-term durability, and worthiness of the value. Nowadays, consumers are increasingly relying on online reviews and influencers' endorsements when making purchasing decisions. When integrating rising online testimonial demands with in-store product trials, Tefal emphasises the trustworthiness of its products. This has reflected an insight that "Innovations that truly understand the lifestyle" are the sustainable essence of business growth and competitive advantage.
From that insight, Tefal is repositioning itself not just as an appliance manufacturer but as an appliance brand that drives the market with innovations that truly fulfil every aspect of living. Thus, this Tefal Innovation Conference 2026 is a milestone in declaring its significant new move in the innovation market. With the introduction of its new product lines, Tefal is fully set to reclaim the throne as the leading appliance brand. Notably, it has returned to competing in the electric fan sector after a decade of discontinuation, not to mention the launch of another novel, state-of-the-art kitchenware and electronic appliances. It is Tefal's determination to develop new technology for the easiest and most perfect living in everyday life.
The climax of the event is the introduction of Tefal's newest electric fan model, Tefal Turbo Extreme Power, highlighting innovative features that address insights from Thai consumers who seek a fan with "more powerful air-current, a broader sphere of airflow, yet having a noiseless functioning". This leading-edge fan also features the Effitech Digital Motor, the energy-saving smart motor that delivers an efficient, powerful airflow, along with the 7-blade propeller Turbo Blade technology and Turbo Hybrid Grid, the specially designed front grille that directs air-current further and broader, providing comforting and cooling breezes throughout the entire room while functioning in silence. Furthermore, the conference features the release of the campaign "The New National Fan (Fan in Thai = Romantic Partner, playing on a pun) - Tefal, the New (Electronic) Fan! That Appeared to Be Everybody's Type", reflecting Tefal's commitment to developing innovative products that elevate comfort standards and meet the needs of every Thai lifestyle. At the very core program of the event, Tefal also showcases many different other smart commodities, including the X-Clean 12, the smart floor washer to revolutionizing house cleaning to be easy, time-saving, and complete in one step, achieving a truly cleaner result without the need for using regular separate brooms and mops; the Tefal Infrared Rice Cookers, the market's first ever Infrared technology for cooking rice, resulting in fluffier and yummier rice than conventional rice cookers. This technology has also been applied to the new Tefal Air Fryers, eliminating the problem of food being crispy on the outside but dry on the inside by emitting heat evenly to the core of the food, locking in moisture, and fully extracting the flavor of the ingredients. On top of that, as a revolutionary in the fabric care industry, Tefal has built on the phenomenal success of its IXEO All-In-One Solution with the introduction of AEROSTEAM, its latest vacuum handheld steamer. This steamer combines vacuuming and steaming technologies, making one-handed ironing easy and catering to the modern lifestyle's demand for convenience and time-saving.
What's more, emphasising its position as the world's number one cookware brand, Tefal presents "Tefal Excellence Fusion", which features the patent Fusion Core technology that seamlessly fuses the non-stick coating into the pan, delivering maximum durability and longer-lasting performance. In addition, Tefal has prepared to penetrate the premium market with Tefal Eversharp, an innovative knife that maintains its sharpness throughout its lifespan with its built-in automatic sharpening technology after every use. Beyond expectations, the company has also expanded its portfolio with the launch of a premium stainless steel product line, creating new demand among consumers seeking quality, durability, and superior design. All in all, this reflects a comprehensive market penetration strategy across all segments to strengthen the brand in the long run.
Further, Tefal brightens the event with the "Colour Range collection", the new lineups of kitchenware and electronic appliances in multiple modern style colours. This collection is a collaboration with the Bear Please franchise's LINE characters to target the new generation and create a more accessible, lifestyle-oriented experience for consumers.
Moreover, the event is having a special session led by the executives to elaborate on the business approach in 2026. Alongside the strategy presentation, there are simultaneous demonstrations of the newly launched commodities for the press media, business partners, and invited influencers to test the innovations at the Product Experience Booth Zone and generate social media reviews at the UGC Content Creation Zone in real time.
Mr. Suwasit Wittayawijug, the Managing Director, has said: "The return to electric fan sector of Tefal is determined to introduce 'a new alternative solution' of efficient utility which is crafted specifically for Thai consumers. With the new technology, the Effitech Digital Motor, the novel fan delivers stronger airflow while reducing mechanical noise and improving energy efficiency. The fan features an avant-garde grid-and-blade design known as the Turbo Grid & Blade, which delivers a more powerful airflow, a broader airflow sphere, and a cooler breeze that suits Thai users. We confidently believe that contemporary Thai consumers are starting to look for higher appliance efficiency, along with greater value, credibility, durability, and access to after-sales service, rather than just the price. These qualities are the basis of success and the strengths of Tefal that we always have to offer"
Mr. William Yates, the Vice President for Southeast Asia, has added: "Thailand is a significant market for the growth strategy of Tefal in Southeast Asia. Tefal Innovation Conference 2026 reflects the strong will to continually invest in innovation and the user experience. Today, Tefal's global approach is no longer confined to the kitchen. We are expanding our range of abilities to take care of the entire household living aspects holistically. It is an enhancement of lifestyle through smart innovations that are practical and suitable for everyone."
This conference has reflected Tefal's aspiration to become a global innovation leader with its investment in diverse technological research and developments. On the other hand, the event has shown Tefal's impressive and deep understanding of its customers' behaviors, along with strong bonds of partnership to achieve greater competitive aims and sustainable growth within its industry.
Tefal's new lines of product are now available to be purchased at major department stores, modern trade electrical appliance stores, together with Tefal Official Online Store at Shopee, Lazada, TikTok Shop, and www.tefal.co.th