NESCAFE BLEND & BREW RICH AROMA New Recipe Debuts to Viral Success with Nadech and BamBam, Topping X Trends and Hitting 1.5 Million Views in a Day
NESCAFE, Thailand's No. 1 coffee brand from Nestle, announces the first-phase success of the launch campaign for the new recipe of NESCAFE BLEND & BREW RICH AROMA, Thailand's No. 1 best-selling coffee product. Under the 'More Coffee, More Milk' concept, this launch marks the biggest recipe revamp in five years, adding more coffee and more milk for a fuller, aromatic, and well-rounded taste at the same price.
Reinforcing its leadership with a music marketing and experiential marketing strategy, NESCAFE collaborates with Nadech Kugimiya and BamBam - Kunpimook Bhuwakul as the new duo brand ambassadors, kicking off the year with the biggest 'NESCAFE BLEND & BREW Make This Moment MORE' event in a decade.
Campaign Goes Viral, Dominating Every Media Platform
The "More, So You Can Go All Out" campaign generated a viral sensation from the moment NESCAFE announced Nadech and BamBam as duo brand ambassadors and released the teaser for the exclusive campaign single "Ready For MORE," receiving an overwhelming response from fans. The hashtag #NESCAFExNadechBambam trended at No. 1 on X (Twitter) in less than an one hour after the teaser's release.
Biggest Event at Rajadamnern Stadium Drives Highest Engagement
The campaign achieved all-time record consumer engagement at the "NESCAFE BLEND & BREW Make This Moment MORE" event on 15 March 2026. The event welcomed 1,200 lucky fans to enjoy an immersive 360-degree coffee experience with Nadech and BamBam at Rajadamnern Stadium. The event generated massive buzz, driving the hashtag #NESCAFEMorewithNadechBambam to trend at No. 1 on X (Twitter) within less than one hour, while the livestream broadcast via Channel 3 Online on YouTube surpassed 1.5 million views within two hours.
Campaign Drives Engagement Across All Touchpoints Nationwide
The campaign also builds brand awareness through comprehensive advertising and marketing activities nationwide. This includes wrapping nine BTS Skytrain trains with the campaign's visuals and featuring voiceovers from Nadech and BamBam in the in-train advertisements to greet commuters on the two main BTS routes. This is coupled with out-of-home media that intensively reinforces the brand, generating over 1 billion eyeballs. NESCAFE continues to reach consumers in every province with sampling activities and a 'Sing & Win a Coffee Stick' activity to distribute over 5 million sample cups nationwide.
Mr. Thanatorn Punpanishgul, Mainstream Mixes Business Manager, Nestle (Thai) Co., Ltd., said, "We are committed to delivering superior quality coffee and greater value to our consumers at the same affordable price. The launch of the new recipe of 'NESCAFE BLEND & BREW RICH AROMA' aims to give more value back to consumers. The success of NESCAFE's biggest music marketing campaign in a decade reflects our deep understanding of Thai coffee lovers and our dedication to driving excitement in Thailand's coffee market while reinforcing our position as the all-time No. 1 coffee brand admired by Thai consumers."
Try the new NESCAFE BLEND & BREW with More Coffee, More Milk at the same price, now available at leading retailers nationwide.
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