Nestle Pure Life Launches "Nestle Pure Life Soda Plus" for the First Time in the World, a Premium Healthy Sparkling Beverage with Vitamins, to Capture New Generation Trends
Nestle Pure Life is shaking up Thailand's premium sparkling beverage market with the launch of "Nestle Pure Life Soda Plus," an innovative premium healthy flavored sparkling beverage with vitamins, debuting for the first time in the world in Thailand. This marks a major global milestone for Nestle Pure Life. It is designed to address the health trends of the new generation and carbonated soft drink (CSD) drinkers looking for a great-tasting beverage that delivers "permissible enjoyment", providing pleasure without guilt alongside functional benefits from vitamins. Nestle Pure Life has collaborated with Gee-Sutthirak Subvijitra as the first brand ambassador for "Nestle Pure Life Soda Plus," to bring to life the campaign concept "Every sip is a PLUS." A full-scale marketing campaign is set to roll out across all channels this April.
"Nestle Pure Life Soda Plus," a premium healthy sparkling water with vitamins, was researched and developed by Nestle Waters France, leveraging its expertise in sparkling beverage development while tailoring the taste specifically to match Thai consumer preferences. "Nestle Pure Life Soda Plus" is a new refreshing sparkling beverage alternative, offering a delicious Duo flavors with zero sugar, high Vitamin C, and the added functional benefits of 3 types of B vitamins including B1, B3, and B6 which is a special recipe crafted to make you feel good every day. According to consumer research, Vitamins B and C are among the most highly sought-after functional ingredients by Thai consumers, with a consistently high purchase intent for products in this category.
For the first year, Nestle Pure Life is launching two flavors under the Duo Flavors concept that appeal to Thai consumers including Nestle Pure Life Soda Plus Lemon Lime, offering a double burst of sourness from lemon and lime, and Nestle Pure Life Soda Plus Lemon Honey, combining refreshing sourness with the sweet aroma of honey.
The Healthy Sparkling Beverage Segment is experiencing surging growth, with a market value of 7 billion baht and a 25% growth rate. According to Nestle's consumer research, new generation consumers prioritize taste while seeking "permissible enjoyment": beverages that combine great taste with health. This trend drives demand in three main areas: 1. Natural flavors and ingredients, 2. Low or zero sugar and low or zero calorie options, and 3. Functional and fortified ingredients such as added vitamins, minerals, and antioxidants. These are perfectly suited to meet the demands of health-conscious lifestyles.
Mr. Chaiyong Sakulborrirug, Business Executive Officer - Water Business Unit, Nestle (Thai) Ltd. stated, "We are launching 'Nestle Pure Life Soda Plus' for the first time in the world here in Thailand, marking the opening of a new premium healthy sparkling beverage portfolio. Going beyond drinking water, we are expanding into the Healthy Indulgence beverage segment, setting a new standard by elevating sparkling water with premium beverage innovation that combines zero sugar refreshment with functional benefits from vitamins, answering the lifestyle of the new generation who desire a sparkling drink that has great tasting, indulgent, and good for health. With a comprehensive integrated marketing campaign, we expect a great consumer response, reaffirming Nestle Pure Life's commitment to delivering quality beverages to consumers."
Collaborating with "Gee Sutthirak" to Deliver a Full-Scale Marketing Campaign and Capture New Consumers
To drive mass awareness for the new product launch and capture a new consumer base, Nestle Pure Life is rolling out a full-scale marketing campaign under the concept "Every sip is a PLUS." Nestle Pure Life has collaborated with Gee-Sutthirak Subvijitra, a popular actor known for his confident, authentic, and health-conscious personality, as its first Brand Ambassador. His character aligns perfectly with the DNA of "Nestle Pure Life Soda Plus," bringing the concept of "Every sip is a PLUS" to life.
This marketing campaign is packed with comprehensive marketing activities. It kicks off with impactful visibility by taking over the 7-Eleven Flagship Store at the Victory Monument branch, a central transportation hub perfectly suited for "Nestle Pure Life Soda Plus" as an on-the-go beverage that refreshes you throughout the day.
This will be followed by the release of a TV commercial on 1 April 2026, and a grand launch event of "Nestle Pure Life Soda Plus" to be organized soon. In addition, there will be continuous digital communication activities, along with large-scale out of home media covering key locations across major cities. "Nestle Pure Life Soda Plus" will also collaborate with influencers to share compelling contents about the product, and roll out a chic sampling caravan, inviting consumers across Thailand to experience the refreshing fizz and functional benefits, with over 3 million trial cans distributed through various channels and online activities.
Nestle Pure Life Soda Plus Lemon Honey and Nestle Pure Life Soda Plus Lemon Lime are available in 330 ml cans at 20 baht, exclusively at participating 7-Eleven stores from March to June 2026. Following this, they will be available at supermarkets, retail stores, and on modern trade channels nationwide.