Highlighting its success in transforming Charoennakorn and reinforcing the strongest business alliance in Thai real estate
AP Thailand Public Co. Ltd., a leader in Thailand's property development industry, led by Mr. Anuphong Assavabhokhin and Mr. Pichet Vipavasuphakorn, Chief Executive Officers, together with Mr. Siripong Sombutsiri, Executive Director and Mr. Ratchayud Nunthachotsophol, President, has joined forces with its long-standing Japanese partner, Mitsubishi Estate Co., Ltd., a global real estate company with a history spanning more than a century, led by Mr. Atsushi Nakajima, Representative Corporate Executive Officer, President & Chief Executive Officer, to celebrate a major milestone with the completion of "RHYTHM Charoennakhon Iconic", a Bht 5,000 million iconic luxury condominium. The development is now 100% complete and ready for ownership transfer and move-in.
Beyond Partnership: 13 years of a vision-led alliance
The completion of "RHYTHM Charoennakhon Iconic", the partners' 23rd flagship joint-venture project, represents far more than the unveiling of their latest completed, ready-to-move-in condominium. It reinforces one of the most enduring and powerful partnership models in Thailand's residential property industry. Over the past 13 years, the relationship between AP Thailand and Mitsubishi Estate Co. Ltd. has evolved beyond a conventional joint venture into a close integration of shared vision, organisational culture and world-class expertise.
This deep collaboration has translated into a strong track record of 32 jointly developed condominium projects located along Bangkok's mass-transit network, with a combined project value exceeding Bht 140,000 million as of 31 July 2026. The portfolio reflects the partners' financial strength and their shared capability to deliver developments to international standards, from design and construction engineering to the creation of high-quality living environments designed to generate lasting value for residents.
THE RARITY OF URBAN RIVER-FORMED LIVING The return of RHYTHM after 4 years
"RHYTHM Charoennakhon Iconic" is a limited collection of just 577 residences, bringing together AP Thailand's deep understanding of residential development with Mitsubishi Estate Co., Ltd.'s more than 50 years of experience across numerous countries and regions. The project occupies one of Bangkok's most distinctive and sought-after global destination locations, directly opposite ICONSIAM and only around 100 metres from BTS Charoennakhon Station. Its prime riverside setting offers sweeping panoramic views across the Chao Phraya River bend, including front-row views of world-class fireworks displays during major celebrations.
"RHYTHM Charoennakhon Iconic" is now ready to reveal a living experience shaped by a deep understanding of the lifestyle and character of Charoennakhon. Under the identity "THE RARITY OF URBAN RIVER-FORMED LIVING: FROM RIVER SIGHT TO RIVER SENSES", the development brings together the distinctive spirit of Charoennakhon and the timeless beauty of the river, transforming the experience from simply admiring views of the Chao Phraya to living in spaces where the river influences every sense and dimension of everyday life.
"RHYTHM Charoennakhon Iconic" is therefore more than a new ready-to-move-in riverside landmark. It stands as a symbol of the seamless partnership between two leading organisations committed to delivering "Cheevit Dee Dee Tee Lueak Eng Dai" while continuing to raise the standard of urban living and create positive, sustainable impact for society.