Online shopping in Thailand is moving beyond major sales campaigns and becoming a routine channel for household spending, according to KTC, as consumers increasingly turn to e-commerce platforms for products used in daily life.
An analysis of spending by KTC credit cardmembers on Shopee from January to June 2026 found that the five most popular categories were home and living, beauty and personal care, home appliances, health products, and dry food and beverages. Spending on dry food and beverages has continued to gain momentum, reflecting the growing use of online platforms to purchase groceries and other everyday essentials. The shift has been supported by wider product selections and more efficient logistics. Shorter delivery timesincluding delivery within one hour from some merchantshave made e-commerce a practical option for consumers seeking convenience, speed and value.
Mr. Nattasit Soontranu, Head of Credit Card Marketing Division at Krungthai Card Public Company Limited (KTC), said online shopping was no longer driven solely by double-date campaigns or seasonal promotions. "For many Thai consumers, online shopping has become part of daily life. Consumers are more selective about what they buy, comparing prices and choosing promotions that provide the most relevant value for each purchase. The popularity of household products and daily essentials shows how e-commerce platforms have evolved beyond channels for occasional purchases. They are now part of how consumers manage their everyday needs and household expenses."
KTC continues to develop year-round benefits with leading e-commerce platforms, including Shopee, TikTok Shop, Lazada and LINE SHOPPING. For the 9.9 MEGA Sale, KTC credit cardmembers can access the following offers:
Shopee: Discounts of up to THB 3,500 with promotional codes available through the Shopee app from September 6-9, 2026.
TikTok Shop: KTC Visa credit cardmembers receive an instant THB 80 discount from September 5-10, 2026, with no promotional code required. The offer can be combined with other privileges.
Lazada: Discounts of 8% up to THB 800 from 8 p.m. on September 8 through September 11, 2026, with no promotional code required. The offer can be combined with other privileges.
LINE SHOPPING: Cardmembers can redeem KTC FOREVER points equal to the purchase amount and receive 15% cashback, subject to the minimum spending requirement, from July 18, 2026, through January 17, 2027.
KTC is also offering a special Flash Sale throughout September. Cardmembers can redeem 1,599 KTC FOREVER points through the KTC Mobile app for a Shopee discount code worth THB 300, compared with the regular redemption rate of 3,000 points. Available from September 1-30, 2026, or while supplies last, the code can be used on Shopee purchases of at least THB 300.
For more information, visit KTC's online shopping promotion page? https://www.ktc.co.th/en/promotion/online-shopping-services/online-shopping/double-day or call KTC PHONE at 02 123 5000. To apply for a KTC credit card, visit ktc.today/apply-card? or contact any KTC TOUCH branch. Credit cardholders should spend only as necessary and repay the full balance on time to avoid the annual interest rate of 16%. KTC PROUD revolving loan cardholders should borrow only when necessary and within their repayment capacity. Interest rates range from 20% to 25% per year.