Ascott Thailand strengthened its engagement with travel trade partners in South Korea and Taiwan through a series of promotional events showcasing its growing portfolio across Thailand and upcoming developments.
The events brought together travel agents, corporate travel buyers and MICE planners, providing opportunities to strengthen industry partnerships and promote Thailand as a destination for leisure, business, extended-stay and golf travel.
Ascott Thailand participated in a travel trade roadshow in Seoul, South Korea, before continuing its outreach in Taipei, Taiwan, where the team engaged with more than 30 travel trade partners. The events were aimed at driving awareness of Ascott's accommodation offerings across Thailand and strengthening relationships with key industry stakeholders.
With more than 20 properties across Thailand, Ascott offers a diverse portfolio of brands including Ascott, Oakwood, Somerset, Citadines, lyf, The Crest Collection, and Preference, catering to a broad range of traveller needs and preferences.
"South Korea and Taiwan continue to be important source markets for Thailand, with demand across leisure, corporate, MICE and extended-stay segments," said Ms. Tanyarat Pengtangmo, Country Director of Sales & Marketing, Thailand & Laos, Ascott. "These events provided valuable opportunities to strengthen relationships with our travel trade partners while showcasing the breadth of experiences available across our portfolio in Thailand."
During the events, Ascott Thailand highlighted key properties including Ascott Embassy Sathorn Bangkok, Ascott Thonglor Bangkok, Somerset Rama 9 Bangkok and Somerset Pattaya, as well as its portfolio in Sri Racha, a strategic destination within Thailand's Eastern Economic Corridor that continues to attract corporate and golf travellers.
The Taiwan event also brought together representatives from Ascott's operations in Thailand, Vietnam, Malaysia and Indonesia, highlighting Ascott's growing regional portfolio and collaborative approach to strengthening travel trade partnerships across Asia.
Ascott also shared updates on its continued expansion in Thailand, including the upcoming opening of Ascott Abov Patong Phuket Resort, further strengthening its presence across both business and leisure destinations.
Ascott remains committed to supporting Thailand's tourism growth through strategic travel trade partnerships while delivering hospitality experiences that meet the evolving needs of today's travellers.