The event also focused on giving a firsthand view of age-based accounts, parental controls, new creation tools, and spotlighting local creators in Thailand
At the 'UNBOX ROBLOX' event held in Bangkok, Thailand, for members of the media, Roblox showcased its platform to highlight how people use the platform to play, create, learn, connect, and experience immersive brand and entertainment content.
The familiarization session gave media participants the opportunity to get hands-on with the platform and explore it through the perspectives of a player, parent, creator, and partner. The session featured guided demonstrations, platform exploration, and conversations with the Roblox team, offering a broader view of how people engage with and build on Roblox.
The player experience showcased the range of immersive experiences available on Roblox, spanning gaming, music, learning, and entertainment, with a focus on the age-based accounts, Roblox Kids and Roblox Select, launched earlier this year for under 9 and under-15 users of the platform.
The parent lens introduced tools and resources that help families navigate their children's digital experiences. Family Zone, launched in July 2026, offers parents and children an interactive way to explore Roblox together, while parental controls and educational resources available on the platform provide families with greater visibility and guidance.
The creator lens highlighted Roblox Studio, which allows users to build and publish their own experiences. The session introduced Build, a new mobile-first creation tool within the Roblox app that lets anybody be a creator and turn text prompts into a starting game they can iterate on, playtest, and publish, all without leaving the app.
Roblox also has a flourishing creator community in Thailand. The session highlighted the vibrant local creator community which includes creators like Pall's Studio (@pallaboy1234) and Jinn Kode Code (@junce11) to name a few. These creators have reached global audiences across the world on the platform, while introducing Thai culture by incorporating elements of Thai folklore, architecture, and special events into their games. At the same time, the Roblox platform has helped hone skills, create job opportunities, and create career pathways for all ages.
The media were able to get acquainted with Pall and Runway, two out of four Thai creators under Pall's Studio, who grew up playing Roblox and now run their own studio while balancing school. Led by @pallaboy1234, Pall's Studio has made its name in Thailand's beloved horror genre. Their hit game 6PM has passed 28 million visits and been favorited by over 176,000 players. They also landed a first-of-its-kind brand integration in Thailand, building a promotional game for the Netflix film Ghost Board.
The event also included Jinn Kode Code, a father-and-son duo who prove that screen time can become learning time. Jinn started learning how to code at eight years old and has since won multiple coding competitions. Meanwhile, his father, Anutr, is a Computer Science graduate who is passionate about creating, and encourages Jinn to continue honing his coding skills. Together they teach kids, parents, and teachers to build games with Roblox Studio through their YouTube, Facebook, and TikTok community. They have created games of various genres, and have worked with brands, banks, even the Thai government to develop tailored games, including Taro Roll Party for Taro Snack, which has passed 1 million visits.
Finally, the partner lens showcased how brands, artists, and other organizations can use Roblox to build immersive experiences and engage communities. Programs on The Block on Roblox demonstrated how the platform can extend into entertainment, music and other forms of interactive engagement.
The 'UNBOX ROBLOX' event is part of a series of high energy activities Roblox is bringing to Bangkok. On Friday, 30 October, Zhen Fang, VP of International at Roblox will be speaking at gamescom asia x Thailand Game Show 2026, and on Saturday, 31 October, Roblox is bringing together creators from across Southeast Asia at the Roblox Creator Series SEA. Alongside these activities, Roblox announced the arrival of Build in Thailand, giving more people a simple way to start creating on Roblox directly from their phones.
Papri Dev, Head of Apac Communications at Roblox:
"Thailand has one of the most creative and engaged communities on Roblox, and we're committed to helping it grow. Bringing Build to Thailand means anyone with an idea can start creating, and we're excited to see what Thai creators make next. We're excited to continue engaging with our thriving creator community, as we continue investing in the market and wider Southeast Asia region."