The limited-edition Biscoff Sandwich Cookie Espresso arrives across five Asia-Pacific markets ahead of Tomorrowland's first festival in Thailand, bringing two Belgian brands together through a shared love of creativity, flavour and memorable experiences.
Tomorrowland and Lotus Bakeries are joining forces to introduce the limited-edition Biscoff(R) Sandwich Cookie Espresso to consumers in Thailand. The collaboration brings together two Belgian brands with international ambitions: Tomorrowland, known for its immersive festival experiences and global community, and Biscoff, the caramelised biscuit loved around the world for its distinctive taste and its longstanding association with coffee.
The Asia-Pacific launch marks the next chapter of their global partnership, extending the collaboration beyond the festival grounds and into everyday moments of enjoyment.
Biscoff's story began in 1932, when Belgian baker Jan Boone Sr. created a caramelised biscuit with a distinctive taste and crunchy texture. Originally developed as the perfect companion to a cup of coffee, the biscuit has since become an internationally recognised Belgian speciality. Its name, Biscoff, combines the words biscuit and coffee, a fitting tribute to the pairing that helped make it famous.
Now, this heritage meets the creative universe of Tomorrowland in a limited-edition sandwich cookie featuring Biscoff's signature caramelised biscuit and a smooth espresso-flavoured filling. Developed exclusively for the partnership, the cookie also features a Tomorrowland engraving for the first time in Biscoff's history, replacing the brand's traditional logo.
Following its initial launch in selected European markets in connection with Tomorrowland Belgium, the product arrived in five Asia-Pacific markets, including Thailand, Australia, China, Malaysia and Singapore, in early October, ahead of Tomorrowland Thailand. The launch gives consumers across the region an opportunity to discover the collaboration before experiencing the festival itself.
The partnership will come to life once again at Tomorrowland Thailand, taking place from 11 to 13 December 2026 at Wisdom Valley. As Tomorrowland opens a new chapter in Asia, Biscoff will have its own dedicated presence at the festival.
The Cookie Factory by Biscoff will return to one of the festival's main food zones, with the Legendary Baker bringing the collaboration to life through a menu designed around the pleasure of dessert.
Visitors will be able to discover a selection of Biscoff-inspired creations, including:
- Biscoff Latte & Iced Latte: a coffee favourite with a caramelised twist.
- Biscoff Tiramisu: a classic Italian dessert reimagined with Biscoff.
- Biscoff Cheesecake: a creamy dessert featuring Biscoff's signature flavour.
- Biscoff Frozen Yoghurt: a refreshing take on the caramelised biscuit.
The activation puts the spotlight on dessert moments, offering festivalgoers new ways to discover the versatility of Biscoff.
The collaboration reflects the shared Belgian roots of Lotus Bakeries and Tomorrowland, as well as their ambition to create experiences that connect people across cultures and borders.
For Tomorrowland, the partnership extends its creative universe beyond music and festival stages, bringing its identity into new everyday experiences. For Biscoff, it offers a platform to connect with Tomorrowland's international community through a product that combines a familiar taste with a new and exclusive twist.
With Tomorrowland Thailand marking the brand's first full-scale Asian festival, the timing offers a natural opportunity to bring the two worlds together in a region where the collaboration is now available both in retail and on the festival grounds. The limited-edition Biscoff(R) Sandwich Cookie Espresso is now available in Thailand at Tops, The Mall, Foodland, Village Grocer, Big C, Lotus's, and 7 Eleven until 31 December 2026.