Bangkok--15 Oct--KTC
Loyalty program introduced by KTC in collaboration with Major Cineplex Group. “Value Points” campaign at all theaters across the countryis designed to best satisfy the lifestyle of moviegoers.
Leading credit card company “KTC” is now working with lifestyle and entertainment partner Major Cineplex Group on a new campaign to be launched on October 15th at all 55 theaters nationwide. The “Value Points” campaign offers KTC credit card and personal loan members the chance to claim free movie tickets and popcorn and drink sets using their rewards points.
Mr. Rathian Srimongkol, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, said “Our primary marketing strategy this year will be the use of loyalty program where members can claim various products and services using their KTC Forever Rewards points. From the beginning of this year, we have seen a gradual increase in the use of points by our members. We are also working with partners to offer more privileges rather consistently to secure existing clients and attract new ones from the modern lifestyle groups. To this end, we have entered into a collaboration with Major Cineplex Group, as a leading entertainment company, on the development of the “Value Points” campaign to offer KTC members and consumers increased convenience by using their rewards points in exchange for entertaining experience at all locations of Major Cineplex Group nationwide.”
Mr. Vicha Poolvaraluck, Chairman of Major Cineplex Group Public Company Limited, said “Our current mode of operation puts emphasis on the lifestyle and the requirements of the consumers. This race to deliver value in products and services cannot be stalled. As we are the leading and most comprehensive lifestyle entertainment group with six brands including Major Cineplex, EGV, Esplanade Cineplex, Paragon Cineplex, Paradise Cineplex and Mega Cineplex, we are working with KTC, the lifestyle credit card company known for their strong loyalty program, to offer privileges and great value to correspond with the lifestyle of all KTC members.”
The “Value Points” campaign with Major Cineplex Group gives KTC members the chance to use 2,000 KTC Forever Rewards points to claim two movie tickets worth 280 Baht. This is possible at all screenings on every day and at every conventional including 2D digital Major Cineplex Group theater in Thailand. Alternatively, members can use as few as 999 points to claim one popcorn and drink set worth 120 Baht or 1,000 points in place of 100 Baht cash when purchasing movie tickets at all 55 locations or 408 theaters nationwide from October 15th, 2012 to September 30th, 2013.
Mr. Rathian adds, “This “Value Points” campaign with Major Cineplex Group will be a major drive, in this last quarter of the year, where rewards points usage is concerned. We will continue to put the emphasis on a sustainable loyalty program to hold on to our members and attract more business partners in all spending categories.”
For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th.