Bangkok--16 Oct--VGI
VGI is confident that its strong fundamentals and constant growth records will attract great interest in its shares. It seeks to retain leadership in the local lifestyle media industry and enter other Asian markets, and believes that its performance in the industry’s peak season in the last quarter of this year will allow its growth figure to hit the 40% target.
Mr Keeree Kanjanapas, Chairman of VGI Global Media Public Company Limited, or VGI, a leading provider of lifestyle media services, expressed confidence that today, his firm’s first trading day on the Stock Exchange of Thailand (SET), VGI would be warmly welcomed by investors, thanks to its achievements over the past 13 years in introducing new advertising media and building nationwide advertising networks that fit the modern lifestyles and cover every group of local consumers.
Mr Marut Arthakaivalvatee, VGI’s Chief Executive Officer, said that VGI’s current goals are to maintain its leadership in the Thai lifestyle media industry and to penetrate other Asian markets, by establishing closer links between the consumer and the businesses, constantly enlarging its advertising space, ensuring effective media management, responding to specific customer needs to achieve highest satisfaction, maintaining an effective customer relations management (CRM) system to retain the existing clients and gain new ones, increasing the service capacity and operating efficiency through innovative technologies and creative ideas, seeking business partners and securing merger & acquisition deals to promote sustainable growths in the long term.
“We have become a leading provider of lifestyle media services and a listed company. This means that we have to keep looking for new opportunities and ideas in order to achieve constant growths. In addition, the formation of the Asean Economic Community, or the AEC, will accelerate our pace,” noted Mr Marut. He added that the last quarter (Oct — Dec) of each year is typically the high season, in which the consumer spends more for pleasure trips and other products during holidays and festivals and generous advertising budgets are allocated to VGI to boost sales. This, he noted, makes VGI confident of reaching its annual growth target of 40%.
Mr Paiboon Nalinthrangkurn, Chief Executive Officer of Tisco Securities Company Limited, VGI’s financial advisor and underwriter, said that he was convinced that the VGI shares would be highly attractive to the investors, due to the company’s high growth potential and their reasonable price at THB 35 per share, which was determined by book building. In addition, he noted, the 12-fold excess demand would lead to additional purchases once the shares are traded on the secondary market.
VGI’s common shares, 88 million of which are offered at the IPO price of THB 35 each and 212 million, or 70.67%, of which are held, directly and indirectly, by BTS Group Holdings Public Company Limited, or BTS, are listed on the SET in the category of Media. The first trading day is 11 October 2012.
The funds raised by the IPO will be used to finance installation of platform screen doors at the BTS skytrain stations and digital advertising media on those doors, as well as additional digital and static advertising media at the skytrain stations and modern trade stores. They will also be invested in business software and upgrading of information technology infrastructure to cater to business expansion and emergency backup systems. The balance will be maintained as the firm’s working capital.
Distributed for VGI Global Media Public Company Limited
Contact: Orn-anong “Fah” Pattaravejkul
Tel: 0-2612-2081 #129
E-mail:
[email protected]
Website: www.mtmultimedia.com