SONY MARCHES TO PENETRATE NOTEBOOK MARKET INTRODUCING NEW VAIO ON WINDOWS 8 OS DELIVERING TOUCH EXPERIENCE WITH LATEST USE MODES

ข่าวเทคโนโลยี Monday November 5, 2012 11:32 —PRESS RELEASE LOCAL

Bangkok--5 Nov--Sony Thai Sony Thai Company Limited announces to outstrip the notebook market, debuting 4 series of touch screen notebooks VAIO from Sony including VAIO? Duo 11, VAIO? Tap 20, VAIO? T Series 13 and VAIO? E Series 14P, distinguished by modern design coming with touch screen and Windows 8 Operating System to respond the use and satisfy lifestyle of consumers. Mr. Toru Shimizu, Managing Director of Sony Thai Company Limited, disclosed “For the second half of this year, Sony will continue to move the portable computer market in view of ongoing growth of portable computer operating with Windows OS. Sony still highlights design and continuously develops VAIO capabilities that employ innovations and latest technologies. The core product is to create new experience for users. Therefore today Sony rolls out 4 series of latest VAIO equipped with touch screen technology on Windows 8 OS including VAIO? Duo 11, VAIO? Tap 20, VAIO? T Series 13 and VAIO? E Series 14P, perfect with full-fledged business and entertainment features formulated by the concept “there’s more to touch,” the key to cater new experience to VAIO users with more functions and fun.” Mr. Birathon Kasemsri Na Ayudhaya, Managing Director, Microsoft (Thailand) Limited, said: “With the exciting new line-up of Sony VAIO devices, we are confident that users will be able to fully enjoy the no-compromise computing experience that Windows 8 delivers. The touch functions of the notebooks and Windows 8 allows users to work and play wherever they want, bringing a fast, fluid and connected experience. Apps make Windows 8 really come to life. That is why we are working with Sony to create apps, such as V Music by Sony, which users can be easily downloaded through the Windows Store in 17 markets across Asia Pacific, including Thailand. THE NEW VAIO PRODUCT LINEUP FROM SONY VAIO? Duo 11 The Hybrid Ultra Notebook from the smart combination of PC and Tablet, VAIO? Duo 11 features the slidable LCD screen with Surf Slider from Sony that allows you to slide to keyboard mode for document works and tablet form for browsing the Internet and social network and convenient access to a broad spectrum of Windows 8 Applications. Moreover, VAIO? Duo 11 appears in modern design and portable with 1.3 kilogram weight and 11.75 millimeter thinness, powered by latest Intel? Core? producing speedy processing to output on the 11.6” Full HD 1920x1080 OptiContrast? touchscreen, supporting all writing types with Digitizer Stylus sensitive to pressing and giving instinctive writing feel. The VAIO? Duo 11 is available for 45,900 Baht. (including VAT) VAIO? Tap 20 State of the art Notebook from Sony, transforming household computer to family PC to share experience and enjoyment with your loved ones make you amused by family moment like never before with adjustable 20” touchscreen offering vivid pictures in wider visibility angle and simultaneous 10 touching positions with built-in battery. Ideal for individual and family use, the VAIO? Tap 20 can be adjusted properly to use. Lay it on coffee table to make all family members have fun with games on large Multi touchscreen. Flip the attached stand and adjust viewing angle as required to enjoy movies or entertainments. If adjusting to upright position, the VAIO? Duo 11 will turn to a superb PC. The VAIO? Duo 11 will be available in December 2012 for 46,900 Baht (including VAT) VAIO? T Series 13 The VAIO? T Series 13 is a stylish Ultrabook revealing elegance look from premium materials including magnesium and aluminum coming with 13.3” touchscreen and latest Intel? Core? working in conjunction with Speedy SSD or Hybrid HDD/SD Storage. Creating simple and instinctive entertainment with free moving screen to surf websites or views stored documents and multimedia with high quality graphic. The Windows 8 OS optimizes touching efficiency enhanced by Rapid Wake + Eco for immediate use after opening the notebook cover within a few seconds. The VAIO? T Series 13 is now available at 34,900 Baht. (including VAT) VAIO? E Series 14P The touch of the VAIO? E Series 14P makes you enjoy various games and applications on the 14” touchscreen. The latest Intel? Core? allows huge data storage and handsomely supports graphic works, featuring chic design of silver trim and eye-catching VAIO mark on aluminum screen cover. The VAIO? E Series 14P is available for 34,900 Baht. (including VAT) Moreover, the VAIO? E Series 14P favors Swarovski lovers with the special edition patterned and decorated with exquisite crystal from Swarovski, available for 31,900 Baht. (including VAT) In addition, you can have fun and enjoy with over 20 new applications on the Windows 8 Operating System, including news, entertainment, shopping and a variety of information and miscellaneous. Besides, Sony, in cooperation with BEC-Tero Music, gives privilege to Sony notebook buyers. Download unlimited MP3 and new music video from BEC-Tero Music throughout 24 hours via BEC-Tero’s V Music Application installed in Sony notebooks. Together with the debut of 4 series of notebooks, Sony organizes marketing events featuring roadshow activity starting in Chiangmai during 3-4 November. There will be function demo for all 4 series of notebook on the Windows 8 OS. See mini concert from celebs and artists traveling to entertain you in the event. The new VAIOs will be launched from November at Sony Stores, Sony Centers and VAIO Pro Shops, every branch countrywide. For more information, contact Sony Information Center, 0-2715-6100 or www.sony.co.th

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