Bangkok--15 Nov--Three Plus Plus
Hyundai actively opens the market of forklifts in Thailand and nominates TLS Group as the Official Distributor. The strength of products and services are promoted and the marketing channels are enhanced for increasing the sale point with the expectation to sell 250 forklifts by the end of this year.
TLS Group Southeast Asia Co., Ltd., the importer and distributor of industrial forklifts for the carriage in the construction and agriculture under the brand of Hyundai. The previous operation with determination causes TLS Group to be reliable by Hyundai Heavy Industries Co.,Ltd.. Being nominated as the sole Official Distributor in Thailand, the company plans the approach strategies to the market in Thailand. This year TLS Group continues to create the brand loyalty among operators in the industrial sectors. The company expects to definitely sale not less than 250 forklifts by the end of 2012.
Mr. J. C. Jung, General Manager of Hyundai Heavy Industries Co.,Ltd. states, “Previously the brand of Hyundai has received the reliability from customers around the world. The manufacturing part of industrial forklifts is also another manufacturing and exporting part which is acceptable for the standard quality and potential of forklifts to effectively serve the operations. This time we see the chance of the growth of Thailand in the industrial part and the economic growth of Asian regions. Moreover, TLS Group makes us see the potential of market in Thailand with a lot of demand in using the forklifts. The usage is expected to continually grow. With the determination in efficient and systematic performance of TLS Group, we are certain that the company can manage our Hyundai brand to be reliable in the industrial sectors of Thailand. Therefore, Hyundai Heavy Industries Co.,Ltd. nominates TLS Group Southeast Asia Co., Ltd. as the Official Distributor in Thailand.”
Mr. J. C. Jung adds more, “With this cooperation, Hyundai Heavy Industry Co., Ltd. also moves on to open the full marketing in Thailand with TLS Group as the Strategic Partner who understands and can approach Thai market. We will join together in planning our marketing strategies and public relations. We focus on creating the important marketing activities for significantly creating the foundation of Hyundai brand in Thai market. All distributors of Hyundai in the group of forklift manufacturing are like the representatives of Hyundai brand. They understand and know our products very well. Thus, the main activity in starting the operational plan is the opening of Training Center of Middle and Southern Asia. Bangkok will be the center and TLS Group is the Host for the operation. This is the first time of establishing the Training Center provided with the training programs related to the service provision in technique, selling, and marketing. The activity will be continually arranged to be the center for the group of dealers from other Asian countries.”
Mr. Watthana Weerasuphakarn, President of TLS Group Southeast Asia Co., Ltd. says, “As the official distributor of forklifts in Thailand, we are very pleased and proud to receive the reliability from Hyundai Heavy Industry Co., Ltd. which is the worldwide acceptable brand in excellent quality and standard. This can be measured from previous domestic customers. It can be noticed that the sale point continually grows. During the previous 2 — 3 years, we moved forwards to introduce our products to the customers by seriously conducting the marketing in order to present our potential and quality of forklifts under Hyundai brand which is of quality. The sale price is also not too expensive. Moreover, the after-sale service can respond to the demand of customers who want the products which are convenient, quick, and cheap. This makes the sale point of TLS Group continually grow. It can be seen that in 2011, TLS Group closed the sale point at 160 forklifts. In the first half of 2012, more than 150 forklifts were sold. It is expected that the sale point of 2012 will be closed at the numbers of not less than 250 forklifts with the expected earnings of 250 - 300 million baht.”
Mr. Watthana adds more, “Previously, we have been very reliable on Hyundai forklifts. We have studied the products and have visited Korea for several times for noticing the operation. This makes us very confident in Hyundai brand. With our belief and determination in the marketing of TLS Group, we are very grateful for Hyundai Heavy Industry Co., Ltd. in relying on us to be the sole Official Distributor in Thailand. For furthering the marketing future plan, TLS Group will increase the distribution channels within 2 years. The main channel is to open the branches under the name of TLS Group Southeast Asia Co., Ltd. along with nominating distributors in Thailand. Regarding the marketing plan, the budget is provided in the parts of advertisement, public relations, and sale promoting activities. We are ready for creating the brand under the control of TLS Group in 2013 as well.”
“There is the demand of 5,000 — 6,000 forklifts in the forklift market in Thailand. This makes us see a lot of space in the market. In Thailand, we can see from the growing industrial sector in several large provinces with the development to serve the continual growth. Furthermore, there is also the expansion in each industrial park with the government’s promotion in foreign investment. Therefore, in conducting the marketing, TLS Group sets the strategies on the main target groups which are the groups of foreign investor investing in Thailand including South Korea. These are the main target groups of 2013. The expectation for next year is 400 forklifts to be sold. The log-term plan is conducted for 3 — 5 years with the expansion to cover all areas in Thailand. There are also the objectives to export some second-hand forklifts to foreign markets and imports products and new technologies to serve the markets in Thailand.” Mr. Watthana concludes.