Bangkok--16 Nov--Huper Optik Corporation
Huper Optik? launches C30 as a choice for motorists
- Since it tested, it has been well accepted by the market
- Focusing on heat resistant and privacy
Huper Optik Corporation Company Limited, the Sole Distributor for heat resistant film with Nano Ceramic Patented technology from Germany, officially launched C30 to the market as an alternative for the car owners who need high efficiency of heat resistant as well as privacy.
Mr. Konton Jaturapattarapanit, Chief Executive Officer of Huper Optik Corporation Company Limited, said the C30 was first unofficially introduced to the market since April when the hottest climate of the year and it was well accepted by the market.
Huper Optik? is designed for motorists who need more privacy as well as high heat rejection and it is offering the World’s first and only Patented, German engineered nano-ceramic window films.
Mr. Konton said the company had fully implemented its marketing strategy by expanding its network from Bangkok and metropolitan to nationwide network.
“I would say now we are strong in Bangkok. This year we have been in process to expand more rapidly to the provinces to cover nationwide. We have 271% increase in Sales nationwide and, we expect to have an 113% dealers network increase by end of 2012,” he said.
Meanwhile, Mr. Tommy Yeo, the Company’s General Manager, added that the vehicle film market of Huper Optik? in this year was very bright as it had no direct competitor. Huper Optik? aims to capture upper middle to lower high income earners market which currently had no product, accepted Huper Optik?, to fill up this market segment.
“Now, the upper market was priced at several tens of thousands baht and of course, we have our owned product to fill up this segment for over two decades. However, for film priced below 10,000 baht has not satisfied the customers who really need better quality film and they accept the film, which is priced higher than 10,000 baht. Huper Optik? solution for this upper middle to lower high customer groups which are considered as a huge number customers,” said Mr. Yeo.
Currently, Huper Optik? Ceramic Series starting price for small passenger car is 16,900 baht, 17,900 baht for middle size car and 18,900 baht for large size while the basic film package Klassisch Black Series for one-ton pickup is starting at 4,000 baht.
“The Film C30 is the latest developed and will be included into offered packages, but it will not be used for the Black Panther Series package,” said Mr. Konton.
“Of course, Huper Optik? is benefitted by the first-car policy of the Government because we have found that many car owners who joined the first-car policy intent to use higher quality film and higher prices are also acceptable,” he said.