Bangkok--28 Nov--Suzuki Motor
With the latest overwhelming numbers of bookings for the “All New Suzuki Swift”, Suzuki Motor (Thailand) Co., Ltd. continues to meet the demand of Thai customers by accelerating its production so that they can get their car as soon as possible. The company offers special campaign at the 29th Thailand International Motor Expo 2012 at Challenger Hall 1-3 Impact Arena, Muangthong Thani, 29 November — 10 December 2012. Suzuki Motor (Thailand) has set a target to achieve a total booking of 4,000 units of all models.
Mr. Takayuki Sugiyama, President of Suzuki Motor (Thailand) Co., Ltd. said that Suzuki has had strong ties with Thai people for a long time. “Throughout those years, we are committed to conducting research and answering to all requirements of all Ways of Life! and all lifestyles of Thai customers. Significantly, today consumers are demanding a well performing car — drivability, handling and controlling; higher safety standard; suitable with everyday usage; fully equipped with necessary options; and high fuel efficiency, matching with their real lifestyle, consumption and behavior. These are factors to be considered when we created a range of quality cars ranging from Suzuki SX4 Crossover — a crossover car for every possible Life; Suzuki Grand Vitara — the SUV for your perfect destination, Suzuki APV - a multipurpose car for your beloved family; and Suzuki Carry — a valuable truck as your true business partner; all to serve various consumers’ Way of Life!
“And our latest All New Suzuki Swift, one of the best compact cars for today, has received an overwhelming response that exceeds expectations. Suzuki engineers perfectly combined refined unique design together with driving performance and safety to meet the Thai customers’ lifestyle. We are proud to present all models of our cars where you can experience a driving pleasure and excitement with exclusive promotions offered at the Motor Expo 2012 and over 60 showrooms nationwide. Customers will enjoy with high valued products and after sales service that meet universal standards.
Mr. Wallop Treererkngam, Assistant General Manager, Suzuki Motor (Thailand) Co., Ltd. says the market is recovering quickly thanks to increased consumer purchasing power and demand for vehicles that has been delayed from the previous year. Many carmakers also introduced new car models at the same time and promoted their marketing strategy to boost sales which combined with the government's First Car Buyer Program which generated significant momentum. These factors led to higher growth market. Especially, the small car and eco car markets where the market demand is much higher than the manufacturing sector capacity lead to short supply in the end. As a result, various carmakers need to accelerate the production and vehicles delivery to keep up with overwhelming demand and sales. It is estimated that the numbers of car sales would increase from 1.2 million units to more than 1.4 million vehicles.
The All New Suzuki Swift is a world strategic compact hatchback model that gained high popularity with numbers of bookings reaching 13,000 units within a few weeks after its launch in late March 2012. The “All New Suzuki Swift” is Suzuki’s latest compact car, and emphasizes its leading refined engineering design, perfectly combined with refined styling and excellent driving performance, fuel consumption and safety. With driving performance and control, high safety standards, it is suitable for practical applications. It is a high value product that meets the Way of Life! and consumers’ behaviors.
“To increase capacity and maintain quality control coupled with a standard production vehicle, a 7,400 million baht Suzuki car manufacturing plant in Rayong has begun full production of All New Suzuki Swift in March 2012. It continued to increase capacity to respond to the constantly growing needs of our customers. Suzuki aims to accelerate the delivery of vehicles to customers throughout the country as soon as possible. Currently, All New Suzuki Swift has been delivering to customers across the country to more than 14,000 units. It is expected that this year we will be able to deliver a total of 17,000 units gradually,” said Mr. Wallop.
“About the service, Suzuki has planned several years before the launch of the All Suzuki Swift to renovate and accelerate expansion of its showroom and service standards for before and after sales service. We offer genuine parts and service standards with high quality and genuine designing accessories features. Currently, Suzuki has high standard of customer care service around the country with more than 60 renovated showrooms that equipped with modern service equipments nationwide. It will continue to expand its showrooms and service centers across the country to more than 80 showrooms by the end of next year to create customer satisfaction with fast service and high standards throughout the country” added Mr. Wallop.
With the growth rate that rose dramatically in the last 2-3 years, Suzuki forecasts a total sale of more than 26,000 units by the end of this year. The main portion contributed by the All New Suzuki Swift of 17,000 units, Suzuki Carry 8,000 units, and other vehicles, including Suzuki SX4 Crossover, Suzuki Grand Vitara, Suzuki APV accounted for 1,000 units.
“Suzuki would like to thank our customers for their trust in our products and services. To recognize and reward them for the trust they have in us we promise to be committed to hard work to accelerate the development and improvement of all aspects of production, both before and after sale service to give delight in every Way of Life! for customer satisfaction. We are Suzuki family!” said Mr. Wallop.
Special promotions nationwide throughout the Motor Expo 2012 period
- All New Suzuki Swift Low down payment, starting from only 3,900 Baht
- Suzuki SX4 Free 1st year insurance
- Suzuki Carry Low down payment starting from only 5%
- Suzuki Grand Vitara Low down payment starting from only 5%
- Suzuki APV Low down payment starting from only 5%
(Note: The company reserves the right to change details without prior notice.)
Experience “All New Suzuki Swift” and all of Suzuki quality cars, with special promotion at Motor Expo 2012 and all Suzuki showroom nationwide. For more information, please contact Suzuki Motor (Thailand) Co., Ltd. (From land line, call 1800-600-900. From mobile phone, call 1401-600-900) www.suzuki.co.th and www.facebook.com/NewSuzukiSwift