Bangkok--30 Nov--V-KOOL
V-KOOL SURGES AHEAD OF AUTOMOTIVE GROWTH IN THAILAND
Year-on-year Growth of 70% increase in Window Film Revenue & Volume
V-KOOL Thailand, a leader in premium spectrally selective window films, announces a 70% jump in revenue and volume in 2012.
The automotive sales in Thailand rose by 49% to 1 million cars in the first nine months of 2012 compared to same period in 2011. Riding on the crest of growth, V-KOOL Thailand has outperformed industry growth rate. The year-on-year growth rate in V-KOOL premium spectrally window film sales and volume is about 70% compared to a year ago. The increase was largely driven by the booming Thai automotive industry, accelerated by strong V-KOOL brand demand from end consumers, raging PDI deals with car showrooms, and innovative business growth strategies.
Ms Perry Chalalai, President, V-KOOL Group attributes the exceptional growth in Thailand to V-KOOL’s competitive advantages. “V-KOOL sets itself apart from common window tinting experience because of the signature V-KOOL full fledged outlet concept. Stepping into a premium retail outlet, customers discover the product through a range of experiential demonstrations. While observing film installation on their car taking place in a dust-free environment, they can relax in the lounge and be treated to gourmet coffee.”
Mr Prom K. Jaturapattarapanit, Chief Executive Officer, V-KOOL Corporation highlighted that “One of the three key thrust of V-KOOL’s mission is the EnviroCare Thrust. As the forefront player in identifying the escalating risk of global warming, we have made it our priority to advocate environmental responsibility. V-KOOL remains the only brand in the market today that communicates the amount of carbon footprint reduction from various types of film chosen by the consumer. Our Solitaire range reduces as much as 132 kg of CO2 emission per car per year, which translates to what 11 trees is required to absorb in a year.”
The final element to V-KOOL’s success is the continuous foray into PDI car dealerships and expanding its retail presence in Thailand. Mr Prom added that “V-KOOL spans more than 75 retail points and collaborate with over 300 high performing PDI car dealerships in Thailand. Focusing on matters most important to consumers, V-KOOL’s unsurpassed retail strategy and brand appeal has reaped significant rewards for the business network in Thailand. Partners have seen business growth unaffected in 2011 despite the flood. The strong V-KOOL brand recognition by Thai consumers was proven to be pivotal in achieving the phenomenal growth.”
At the Thailand International Motor Expo 2012, V-KOOL Thailand’s booth will be offering 3 window film packages in the form of a) Solitaire Energy; b) Eco Stature; and c) Ozone Signature to suit the needs of car owners. For example, under Solitaire Energy package, car owners can expect a film combination of V-KOOL 70 on front windshield and V-KOOL 30 on the sidelites and rear windshield to achieve maximum infra-red heat rejection of up to 99% and visible light transmission of 70% through the front windshield to ensure safety and comfort driving.