Bangkok--30 Nov--Fourdee Communication
Absolute Yoga, the Leader in Yoga and Large Group Pilates Reformer Business in Thailand, Unveils “Absolute Fit Food” the First Delicious Gourmet Health Food Delivery Service in Thailand, to Celebrate 10 Years of Success.
- The frontrunner in the Yoga & Pilates industry is confident that the new strategy will push sales to 250 million baht in 2013 -
Absolute Yoga, the original provider of yoga and large group Pilates reformer classes in Thailand, celebrates 10 years of success by launching yet another innovative venture to maintain its helm in the wellness industry. With an investment of more than 15 million baht, the company unveils “Absolute Fit Food” which will bring delicious gourmet and healthy foods prepared by an award-winning chef and a professional nutritionist to your home - a first in Thailand. The service is aimed at consumers who want nutritious and tasty food, without compromising their time-life balance. Packages start at 800 baht per day for two meals, including two appetizers and two main courses. With the rising health trend in Thailand, this new service is sure to take off with a bang.
Khun Benjaporn Karoonkornsakul, Managing Director, Absolute Yoga, says that at present, the yoga and Pilates reformer market in Thailand is valued at 300 to 350 million baht, and it has grown by more than 50% in the past year. Absolute Yoga is considered to be the leader in the industry, with a market share of about 60%. Ten years ago, yoga was not considered a form of exercise and it did not gain popularity in Thailand. Absolute Yoga entered the market as a pioneer, transformed a very popular yoga method in the West and developed it to suit the Thai people. The company was able to successfully make yoga part of the Thai healthcare trend. Since Absolute Yoga’s launch where sales hit 30 to 40 million baht within its first year, Yoga has been perceived differently and its popularity has grown by leaps and bounds. Absolute Yoga believes that the health trend in Thailand will continue, as people are more conscious of the importance of health. Nowadays, people are taking time out to exercise and its something on their “must do” list. In order to provide a comprehensive solution to the Thai people for their health & wellness, Absolute Yoga decided to introduce the missing link — namely, food. Absolute Yoga has thus created a new service, “Absolute Fit Food” that creates a menu of healthy and tasty food for consumers. This marks another milestone of success for the company’s 11th year and sets a new direction for its growth.
The idea behind “Absolute Fit Food”, a gourmet food delivery service designed by a celebrity chef and a certified nutritionist, is based on the 3 keys to good health of “Eating, Sleeping, and Exercise”. It draws inspiration for delicious yet healthy and nutritious cuisine from the Love Kitchen, the highly acclaimed restaurant at Absolute Yoga’s wellness resort ABSOLUTE SANCTUARY on Koh Samui. Absolute Fit Food’s mission is to meet all of your food requirements in a healthy way. It takes care of your breakfast, lunch, dinner, and snacks every day and delivers the food fresh not only to your homes but also your offices according to your needs.
“Currently, in modern society, our lifestyle is all about rushing. There is no time to choose foods that are healthy and taste good at every meal. Absolute Fit Food helps eliminate the hassle of these decisions. Every dish is cooked in a modern and hygienic kitchen with ingredients that are organic, grown and cultivated by sustainable production methods and community commitment to ethics. Our foods are not based on trends or fads, rather, it offers a way to achieve long-term health and to maintain healthy lifestyles, especially when combined with regular physical activity such as yoga and pilates. We focus on innovative and scientific approaches to sustainable food items and guarantee the quality and taste. Customers can be assured that the foods have all been through careful examination. Customers can choose to eat the full program of breakfast, lunch, dinner, and snacks; or choose a specific program of only a few meals - whatever is most convenient for your daily schedule. The food is designed to be eaten on the go, wherever you may be. An example from our menu includes the Nori Handroll - red peppers, cucumber, and tofu served wrapped in seaweed and cos lettuce topped with cashew cheese (vegan). This dish is rich in Vitamin C and Vitamin A that are essential in eliminating free radicals in the body. Red peppers are especially beneficial, with lycopene in the carotenoid group, and help lower the risk of cervical, prostate, and pancreatic cancers. Another dish is Samui Ceviche, with fresh fish, shrimp, and squid marinated in the ‘Ceviche’ Mexican style and served with a spicy Thai dipping sauce. It is eaten with Quinoa, a Super Food - from Bolivia and Peru in South America. Quinoa is very high in nutrients; it is a plant protein that can be substituted for meat protein. It also contains fiber and amino acids that are essential to many body types. Quinoa is easy to digest and gluten free and a great source of energy. These are the reasons it has been deemed a true super food; the United Nations has declared 2013 to be the ‘Year of Quinoa’. Many people are eating it as a meat substitute, without the drawbacks of meat, and it is ideal for vegetarians and those on a diet,” says Khun Benjaporn Karoonkornsakul.
With ABSOLUTE FIT FOOD, ABSOLUTE YOGA aims to be a one stop place for healthy living and look forward to continue serving the health needs of the Thai people.
For those interested in the innovative service of delicious gourmet healthy meals delivered to your door by “Absolute Fit Food”, please call 08-1371-3721 for more information.