Bangkok--3 Dec--Maxima Consultants
RADO, innovative timepiece from Switzerland introduces ‘Rado DiaStar Anniversary Limited Edition 2012’, a vision and commitment to design as well as advances in material science timepiece. The new watch is made of hardmetal and sapphire crystal, as they were in 1962 to celebrate the 50th anniversary of the Rado DiaStar with a replica edition. Available now at Rado counters at leading department stores nationwide. For more details, please contact Rado at Tel 02-610-0247.
Made of hardmetal and sapphire crystal, like the first edition in 1962, the Rado DiaStar Anniversary Edition 2012 is offered in a limited and numbered edition of 1,962 pieces. The Rado DiaStar pays tribute to the power of a visionary idea and to the courage it required to make it real. A timeless inspiration, it is presented in a special, classic deep green coloured Rado watch box, inspired by the original from 1962. Included with this limited edition timepiece is a pair of cufflinks with an integrated Rado signature moving anchor symbol.
A first in term of designThe Rado DiaStar was inspired by a unique vision and the desire to transform purity and beauty into a watch of unparalleled durability and resilience. This desire challenged the skills and imagination of the Rado designers: In theory, hardmetal’s exceptional physical properties—its ability to withstand extreme compressive pressure and its resistance to oxidation, mechanical and thermal stress—made it an appropriate material for a scratch-resistant watch case. In practice, hardmetal proved extremely difficult to work with, and it would take all of the brand’s visionary audacity to achieve success. In the end, the revolutionary design showed how the use of a new material could help create a new aesthetic ideal. The design of the Rado DiaStar, and of all Rado creations since, underscore the intrinsic qualities of the materials used, which in turn enhance the visual richness of the watches. A first in material scienceThe Rado DiaStar was the crowning achievement of years of pioneering experiments and trials devoted to the development of new shapes and surfaces. A composite made of tungsten carbide powder and a metal binder, hardmetal is moulded and pressed at a pressure of 1,000 bar to form the rough case, which is then sintered in a vacuum furnace at 1,450?C. This process resulted in an incredible hardness of 1,400 to 2,000 Vickers, and a brilliance, after polishing with diamond dust, that would only add lustre. The concept requiring unprecedented hardness led to a new emphasis on the glass as well, which needed to be as robust as the casing. Sapphire crystal proved to be the solution, with the result that the Rado DiaStar, and all Rado watches since, feature sapphire crystal. TECHNICAL INFORMATION
Movement 11 ? ETA 2836-2, automatic, 25 jewels, 3 hands,
date at 3 o’clock
Dial Silver-coloured, 11 silver-coloured indexes
Rado signature moving anchor symbol
Applied silver-coloured Rado and DiaStar logos
Case Hardmetal bezel
Stainless steel middle part
Pressed on stainless steel back
Stainless steel crown
Special engraving on case back: LIMITED EDITION N?XXXX/1962
Crystal Sapphire crystal
Hands Silver-coloured, luminous white
Bracelet Folded stainless steel Novavit style, stainless steel spring buckle with pushers.
Dimensions 35 x 42.5 x 11.9 mm.
Price 33,500.- Baht (in nice packaging with a pair of cufflinks)