Bangkok--18 Dec--AIS
AIS debuts Thailand’s first AIS Flagship Store to meet demand of customers in the 3G period, offering excellent services applying full-fledged technology, taken care by Expert team specializing in service and wireless technology, aiming to provide convenience and experience from the new dimension of service for the life as yours.
Mr. Mark Chong Chin Kok, Chief Operating Officer of Advanced Info Service (Public) Company Limited or AIS, disclosed “As of 3rd Quarter of 2012, telecom industry has experienced a 10% growth. Mobile phone market has achieved a Penetration rate of 117% in line with growth of data segment accelerating at 83% and over 50% sales growth of Smart Phones. These figures indicate readiness and customer demand for the use of Wireless Communication in every aspect of life. In particular today Thailand is entering next phase of 3G technology leading to a broad spectrum of wireless technology applications.”
“As the Operator, AIS is dedicated to comprehensive development of service quality deep down to every dimension under the concept Quality DNAs in order to deliver service to customers pursuant to the campaign “Your World Your Way” following the announced resolution to satisfying demand as much to Micro Segment as possible and development of services for convenience which eventually reflects customer retention. This is another strategy to which AIS has emphasized and seriously implemented with over 2,000 million Baht annual budget to invest in CRM-CEM program, Reward & Privileges campaign and the development of Touch Point including Call Center, Telewiz and AIS Shop, playing a crucial role in conveying services in wireless technology business. As a consequence, this year the Overall Customers Satisfaction rises to 80%.
Mrs. Vilasinee Puddhikarant, Executive Vice President Customer and Service Management, unveiled “Throughout the past 20 years of service, the concept of customer service has been developed on a continual basis, starting from Transaction Base, Solution Base and currently Total Experience Base as we have delivered through 42 AIS shops countrywide and the partner Telewiz not only supporting distribution but also providing service in compliance with AIS standard for customers. At present there are 450 Telewiz and 40 Telewiz Plus locations.”
“Regarding AIS Flagship Store, we invests budget of 35 million baht, proving our concrete intention to deliver service to customers. Our idea for this place is the center of facilitation prototype featuring Total Experience employing technology as the tool to support the production of unparalleled service delivered by well-trained staff capable of Device and Application Knowledge as well as IP Competency. These can create the real Extraordinary Life for you. Therefore Customer Journey of every customer visiting AIS Flagship Store with any purposes will be served by the process designed to suit customer’s purposes. The format and concept of AIS Flagship Store will be replicated to AIS Shop and Telewiz, every branch nationwide, tailored to customer behavior in each location.”
“Our focal contributions to create convenience and confidence for customers in the form of Total Experience through service channel compose of;
1. Quality staff who has passed intensive training courses in Customer Service, IP Competency and the courses jointly developed with Device Manufacturer Partners and Application Developers to ensure international standard of each player will be able to help customers choose Smart Device and Application appropriate for demands.
2. Technology to lift service standard for convenience, speed and special experience from service such as;
- AIS Smart Booking Appointment that allows appointment arrangement
- AIS Smart Table that applies Multi Touch Screen technology featuring table of information with 1-meter touch screen and Pixel Sense Platform which, when laying multiple Smart Device on, displays specification comparison of each selected Smart Device, instruct camera resolution of each Smart Device, simulate virtual AIS Application at fingertip and show details of all promotions.
- Express Data Transfer that enables data transfer from existing mobile phone to a new Smart Device at the speed from 30 minutes to 5 minutes with complete and accurate data.
- Service Kiosk, the new online kiosk, that permits customers to do all transactions such as promotion change, detail verification, address change and others throughout 24 hours regardless of shop opening.
- Payment Kiosk, the financial transaction service spot, that permits customers to pay GSM Advance bill, add call credit in One-2-Call! and pay utilities bill easy with fingertip by cash and credit card, 24 hours.
3. Technology to convey special offers and add variety to service such as;
- AIS Video Wall using Augmented Reality technology of AR to build interactive fun by AIS, Thai first Operator to bring this technology on the show at AIS Flagship Store with various themes pertaining to seasons.
- AIS Digital Magazine making you enjoy the magazines from AIS Book Store when using service
- AIS Free Wifi for customers to always connect when using service in AIS Shop as well as providing updates and news about AIS service in the form of Digital media.
The upgrading service of AIS Flagship Store, AIS Shop and Telewiz throughout the country will increase higher speed by 30%.” Khun Vilasinee stressed.
Mark concluded. “I believed that from now on we shall witness intense competition in Customers Service and New Chapter in this area. AIS has always set the benchmark of customer service. The opening of AIS Flagship Store underlines that we are the first and only Mobile Operator to prioritize quality service and put effort in development of Masterpiece ideal for service in this period when popularity of data use among Thai people is surging together with the shift to 3G technology. We are ready to play a key role in supporting wireless technology to benefit individuals and nation at full course.”
AIS Flagship Store has been ready for customers to feel and touch Total Experience from today on the 4th floor, Central World. Visit www.ais.co.th for more information.