Bangkok--11 Jan--Mitsubishi Motors Thailand
- To announce the company philosophy which is “Making people relating to Mitsubishi products and businesses Happy”
Mitsubishi Motors Thailand reports total sales volume in 2012 exceeded the company target with more than 129,000 units and also hit the new sales record at 14,836 units in December. The company also announces the company philosophy in doing business is making people relating to Mitsubishi products and businesses “Happy” and at the same time announce special offer “Mitsubishi Protection Package” for customers who book all models in January.
Mr. Nobuyuki Murahashi, President of Mitsubishi Motors (Thailand) Company Limited reveals that “Last year is the golden year of Thai automotive industry, however we cannot see the real total demand of the market as number of the booking were boosting by the government 1st car buyer policy especially for B segment which the customers can get the maximum tax rebate as well as double cab- pickup truck that more popular among the customers.”
“For Mitsubishi, we got the new highest record sales in December with 14,836 units, an increase of 175.05% compared to 2011. Mitsubishi total sales volume of 2012 was at 129,460 units, an increase of 98.07%. Triton reached 61,012 units, an increase of 50.23% and Pajero Sport got 26,021 units, an increase of 48.29 % while passenger car (Lancer 1.6, Lancer EX and Mirage) soar 561.83% with 42,417 units dominated by 38,762 units of Mirage”
“For this year, I think we can see the real demand of market. For MMTh we eye to achieve the same figure of last year at around 120,000 units, however it will be adjusted depend on market situation. Our philosophy in doing business is making people relating to our products and businesses “Happy”. We not only focus on sales volume but also all operations area including Sales and After sales.” Said Mr. Murahashi.
In term of Marketing activity, Mr. Murahashi adds that the company will focus on arranging activity for both existing and potential customer as well as provide special sales campaign. The company offers “Mitsubishi Protection Package” as the sales campaign for customers who book the car in January and receive the car by April. Under this campaign customers will get free first class insurance, car maintenance fee for first 30,000 km. or not exceeding 18 months whichever come earlier. Moreover, they will get car film, floor mat and ralliart license plate together with the following special interest rate;
? Low interests rate starting at 1.79%* for Mitsubishi Triton Double Cab
? Low interests rate starting at 1.99%* for all models of Mitsubishi Pajero Sport
? Low interests rate starting at 0.77%* for all models of Mitsubishi Lancer EX
*Down payment 25%, Pay Installments for 48 months
Please contact Mitsubishi Dealer nationwide or call Mitsubishi Call Center 1800 900 009 from Monday to Saturday 8:30 — 17:00 for more information.
Mitsubishi total sales volume of Jan-Dec
Model 2012 2011 %
Triton 61,012 40,613 50.23%
Pajero Sport 26,021 17,547 48.29%
Lancer 1.6 L 1,181 3,298 -64.19%
Lancer EX 2,474 3,111 -20.48%
Mirage 38,762 - -
Other 10 791 -98.74%
Total 129,460 65,360 98.07%