Bangkok--28 Jan--Krungthai Card
KTC is set to spend One Billion Baht on the yearly “Happy Go Lucky” concept.
Members stand the chance to win easily,beginning with first campaign “Anywhere, Anyday Surprise”.
KTC is creating a phenomenon in the Thai credit card industry with an allocation of One Million Baht budget for the “Happy Go Lucky” concept. This year-long series of promotional campaigns will bring luck to members using the strengths of KTC Forever Rewards points as the attraction to create bond with the members. The first campaign for the first quarter is titled “Anywhere, Anyday Surprise”. It allows members the possibility of winning the same amount of rewards points as their spending every day without a maximum limit or requirement of SMS registration from February 1st to April 30th, 2013. This arrangement reaffirms KTC’s honest and easily approach to relationship management with the hope to win the members’ heart in the long run. KTC strives to become the leader in partnership marketing. The firm is seeking more partners with special activities to surprise members on the 13th of every month.
Mr. Rathian Srimongkol, President & Chief Executive Officer, “KTC” or Krungthai Card Public Company Limited, said, “KTC has been enjoying a profitable performance since the third quarter of last year. This change in circumstances has positioned us for more proactive moves in the market, beginning with the allocation of One Billion Baht in marketing expenditures for this whole year in order to increase the number of credit card members and to encourage current ones to spend more with their credit card. We will leverage on the strengths of KTC Forever Rewards points in our attempt to bond with the members. We will also improve our customer service systems with a greater focus on online communication with the members.”
“As well, we will lead the way with our partnership marketing approach by partnering up with firms to cover more lifestyles and daily spending categories. By learning more about the needs of partners and members, we surely will be able to develop new activities to better correspond with the needs of all parties. And just like our tagline, we are writing the stories again this year on the corporate level to engage with the ‘Happy Go Lucky’ concept throughout this year. This means members stand the chance of winning some luck every day of the year with emphasis on equal distribution and exceedingly surprising experience when the members use their credit card. What we hope to achieve is long-term relationship and trust with the members. By adopting more proactive measures this year, we are confident that total increase in credit card spending for the entire year will increase by at least 10%.”
Mr. Piyasak Tejasen, Senior Executive Vice President - Products and Distribution, “KTC” or Krungthai Card Public Company Limited, said, “We will continue to use KTC Forever Rewards points as the core mechanism of our promotional campaigns. This is because our members are already familiar with the benefit and the use of these points for the claim of products and services. In the past year, our members have used a total of 4,200 million points or 32% higher than the prior year. Points are used mostly for the shopping and dining categories. As for the ‘Anywhere, Anyday Surprise’ from February 1st to April 30th, 2013, we will present KTC Forever Rewards points as gift to our members. Our emphasis is on ease of winning for this campaign. Members will stand the chance of winning the same amount of rewards points as their spending every day. There will also be surprise activities which can be considered luck in a way as well. And as before, we will continue to value retail partners in the daily spending categories such as shopping, beauty, dining, travel and automobile. More activities will be held under the ‘Happy Go Lucky’ concept to bring luck to members on the 13th of every month. Activities will be in rotation each month to ensure diversity and correspondence with the different requirements of members.”
Mr. Terapoj Chokeanantang, Senior Vice President - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said, “The ‘Anywhere, Anyday Surprise’ campaign gives members the chance to win the same amount of KTC Forever Rewards points as their spending via their KTC credit card anywhere in the world. Winners will be the members completing every 500th transaction of the day, beginning from the 500th transaction, the 1,000th transaction, the 1,500th transaction, the 2,000th transaction and so on until the 100,000th transaction. There is no limit on the maximum amount of rewards points to be won. Members can spend any day of the month and be eligible for these extra points any day of the campaign. They can also win for unlimited number of occasions as well.”
“Additionally, in order to remind our members of the privileges offered by KTC Forever Rewards points, we will have a special activity on February 13th, 2013 where members can use only 99 points to claim products from top partners such as one pretzel at Auntie Anne’s, one doughnut at Mister Donut, one movie ticket at Major and EGV cinemas or special discount at Gourmet Market, Home Fresh Mart and Loft. Then after that, on the 13th of every month of 2013, we will have similar promotional activities with the various partners in rotation to make the 13th truly a lucky day for members.”
For more information, please contact KTC Phone at 0-2665-5000 or visit www.ktc.co.th.