Bangkok--7 Feb--Mazda Sales
- Up to Bt30,000 addition trade-in campaign
- Bt100,000 lucky draw reward for every model to be given to 20 buyers
- iPad mini tablets also up for grabs
Mazda Sales (Thailand) Co. Ltd. has revealed sales figures for January 2013 exceed 50 percent compared with the same month of last year. Mazda is also launching a special sales campaign for the upcoming Chinese day, offering a Bt100,000 lucky draw reward. Customers who place orders for any Mazda model will be eligible for the top prizes, as well as iPad mini tablets. Mazda fans who trade-in their old vehicles will also set up to Bt30,000 higher than the market price during the month of February.
Mr. Choichi Yuki, Managing Director of Mazda Sales (Thailand) Co. Ltd., said Mazda sales in January 2013 is considered as another successful month, with combined sales of 5,729 units equivalent to a growth of 50 percent compared to the corresponding month last year. Sales of the Mazda2 Sport 5-door hatchback and Elegance sedan reached 2,967 units, sales of the BT-50 PRO sports pickup enjoyed continued popularity allowing sales to reach 2,374 units, growing by 560 percent compared last year, while sales of the Mazda3, which is highlighted by the S+ special model, maintain momentum from last year and reached 387 units.
“For the marketing strategy in 2013, Mazda is preparing to launch special models as well as all-new models during the whole year, and our sales target is 80,000 units, or up by 10 percent compared to last year. The Mazda2, BT-50 PRO and the Mazda3 are our major models which will be supported by special models that will be launched throughout 2013. This will be our highlight at the Bangkok Motor Show this year. Meanwhile, Mazda is also moving forward with raising the quality level of out after sales service and expanding our dealer network from 145 to 165 within the end of this year in order to cater to the expected growth and to create long-term customer confidence,” he said.
Sureetip La-Ongthong Chomthongdee, Marketing Director of Mazda Sales (Thailand) Co. Ltd., Mazda has launched a Chinese Day surprise promotion valid only for February. It includes giving away Bt100,000 voucher to 20 lucky Mazda customers worth a total of Bt2 million, plus 20 iPad mini bringing the total prize to over Bt2.35 million,” she said
Mazda is also offering customer a special promotion as old vehicles used for trade-in will up to Bt30,000 above the market price for the Mazda3, Bt10,000 for the Mazda2 and up to Bt15,000 for the Mazda BT-50 PRO. Prices are quoted from “The Red Book” “Most importantly, customers can become a Mazda owner with a very special offer of just 5 percent down payment. At the same time we are also offering free first-class insurance for every model,” Sureetip added, stressing that the promotion is valid only until February 28.
Mazda Sales January 2013
Model January 2013 January 2012 %Change
Mazda2 2,967 3,097 - 4%
Mazda3 387 353 +10%
Mazda BT-50 2,374 360 + 560%
Premium Car 1 2 - 50%
Total 5,729 3,812 + 50%