Bangkok--12 Feb--KTC
KTC continues to give rewards points great valueas the firm aims to create positive long-term experience for the members.“KTC Signature Dish 999 Points” campaign launched with ten leading restaurants.
“KTC” and ten leading restaurants of the country have jointly introduced the “KTC Signature Dish 999 points” under which members can enjoy outstanding food creations with the use of only 999 KTC Forever Rewards points. Members can exercise this right instantly with no limitation on the number of occasions. KTC is confident the campaign will increase dining spending by 15% and rewards points usage by 40%. KTC Forever Rewards points are an exceptional experience in the credit card industry as members can use even fewer points to claim the products or services they prefer.
Mrs. Pranaya Nithananon, Vice President — Credit Card Business, “KTC” or Krungthai Card Public Company Limited, revealed “We have been studying our members’ use of credit card in the past year and discovered a 10% increase in dining spending with 35% rise in the use of rewards points over 2011 and a tendency to grow even further. This is of course a marketing strategy of ours to encourage the use of rewards points and to bring great value to over 1.5 KTC credit card holders. We are now working to increase the number of locations where our points can be used and this very initiative has ensured that we have the greatest number of partners in the dining category and the most diverse one at that as well.”
“Our goal this year is to help more members enjoy first-hand experience with the use of KTC Forever Rewards points and discuss that with their friends. We are focusing on the use of as few points as possible for the many different services. This is achieved through the “KTC Signature Dish 999 points” campaign with ten leading restaurants under which members can use the points to claim the food items they like, unlike conventional credit card gift claim program. We expect this to increase dining spending by 15% and rewards points usage by 40%.”
Mr. Shane Semangern, Senior Manager - Credit Card Business, “KTC” or Krungthai Card Public Company Limited, said “KTC members can use as few as 999 KTC Forever Rewards points to claim international food items of their choice for as many times as they wish from now until April 30th, 2013. Salmon Sashimi (377 Baht), California Maki (212 Baht) or EBI Tempura (200 Baht) at ZEN Japanese Restaurant. Beef/Pork Bibimbab with Ebiko (264 Baht), Mixed Seafood Steak (253 Baht) or Spicy Salmon Salad (193 Baht) at AKA Yakiniku. Tokyo Salad (264 Baht) or Clam Cheese Croquette (154 Baht) at ON THE TABLE. Salmon Mania Rolls (473 Baht), Spicy Scallops (325 Baht) or Kani Avocado Salad (319 Baht) at ZEN Cucina. Family Korean Pork Set (335 Baht), Salmon Tataki (Thai Style) (180 Baht) or Sashimi Set D (165 Baht) at Sukishi BBQ. Capellini Squid Ink (220 Baht), Italian Fried Chicken (200 Baht) or Crispy Silver Fish Salad (170 Baht) at Spaghetti Factory. Pork Chop with Taiwan Sauce (165 Baht) or Steamed Dolly Fish in Soy Sauce (150 Baht) at Wawa. Any cake of 110 Baht or higher price at Coffee Beans. Deep-Fried Sea Bass Fish with Chilli and Pepper (400 Baht), Stewed Prawns Egg Shrimp Pasta with Chinese Bun (300 Baht) or Stir fried Crab Meat with Curry Powder (250 Baht) at Hua Seng Hong. Pasta in Spicy Prawn Soup “Tom Yum Goong” + Black Canyon Iced Coffee / Iced Chocolate (178 Baht), Pork Chop Steak with Black Pepper Mushroom Gravy / Chicken Steak with BBQ Sauce (169 Baht) or Thai Style Fried Noodle with Prawn (Pad Thai) / Thai Style Fried Glass Noodle with Prawn (Pad Thai Woonsen) + Black Canyon Iced Coffee / Iced Chocolate (167 Baht) at Black Canyon.”
For more information, please call KTC Phone at 0-2665-5000 or visit www.ktc.co.th.