Bangkok--25 Mar--WeeM Communications
Morchula Company Limited, the leader of beauty products has famed for more than 5 years. As the SME business has achieved and continually popular products for customers nationwide. Lately, adjusts a new marketing plan under brand ‘MCL’. Showing a new look in ‘Modern Style’, aims to expand more in both of general customers and the middle-high market also. Developing skincare products to answer all of facial problems as good as slogan ‘Giving the miracle of perfectly beauty skin…for you’ raises a good point in the number of sale agent which has more than 200 people all over the country, preparing to order on demand in countrywide, estimates to modify the target for providing a total of growth which will be risen to 20%, in 2013
Mr.Kitisak Jindawareekul, Managing Director, Morchula Company Limited (MCL) said after the company was successful constantly in developing the skincare and cosmetic products for general customers over the last 5 years which had fairly high in the growing rate and the number of customers frequently climbed. Previously, was managed in SME business or small-sized enterprise, following the customers’s feedback getting bigger, the company come to a decision and planing to opened the strengthen services skincare and cosmetic products out. Subsequently, there are changing many quality products around 40 lists to the brand of ‘MCL’ in modern and more fascinating appearance. For the expanding target, original pointed toward only common market which will be boosted in the age of youngster and worker group. The important key is planning to amplify the market. In order to service the purchasing demand of consumer pass to store’s network and sale agent over 200 shops
‘The beginning of MCL’ had started from a small enterprise called ‘OTOP’ or SME business which was founded by executive group of the comnapy joined up pharmacists to do a research also developing cosmetic and beauty products for Thais’s skin. Focusing on quality along with satisfaction of consumer, underneath the determination and responsibility to purchasers when it combines the idea of additinal opportunities to sell the products for buyers get the convinient services from sale agent and subscription system. Consequencely, MCL has developed the quality products above 40 catalogues and planing to extend items for consumer demand in diversified group. Therefore, rebranding to be ‘MCL’ stands for ‘MIRACLE COSMETIC LEADER’ purposes to be the leader of cosmetic and beauty products for Thais’ said Kitisak
The prominent point of MCL which is accepted for the consumers in the quality of products which has already used it, extremely efficalcious product and getting feedback from cumtomers who are real users that could solve the skin problems directly and rapidly effective merge with a reasonable price when is compared in the quality that as good as international products. Nowadays, approximates the customers who have ever used the product of MCL, over 500,000 people, the member amount 2,000 people and more including, sale agent who have been driving the business together and spreading the product more than 200 branches nationwide.
For the cosmetic business of Thailand in both of export and import, has worth over THB 540 billion which is 10% in growth. An overall of the cosmetic market in this year, will be expected to increase around 15% relative with the supporting factor from product owners create more quality products and the consumers are interested in healthy and skin care even if the economic is slightly grown. In part of the cosmetic market especilly ‘Skincare’, at the moment has a total of value market around THB 40 billion which is Thai’s brand worth around THB 16 Thousand Million while ‘MCL’ has gross sales around 1.5% which is estimated that the marketing value of MCL will be increased to 2% in the end of this year and will be definitely risen to 5% within 3-5 years certainly.
‘The business plan in this year ‘MCL’ aims a total of sales volume getting bigger than last year around 20% because preparing to approach the market completely such as getting more sale agent or shops covers each province over 100 branches, is added from the original number which was 200 brances. Plus, the strategy of spreading products to Modern Trade for instant the convinient store as Seven Eleven Extra, Watsan shop etc. Moreover, organizing the plan of public relationship and marketing communication repeatedly for becoming to the well-known brand in the market. For the product development is going to enlarge in supplementary food products and Colour Make Up product’ Kitisak said Morchula Company Limited, the leader of beauty products has famed for more than 5 years. As the SME business has achieved and continually popular products for customers nationwide. Lately, adjusts a new marketing plan under brand ‘MCL’. Showing a new look in ‘Modern Style’, aims to expand more in both of general customers and the middle-high market also. Developing skincare products to answer all of facial problems as good as slogan ‘Giving the miracle of perfectly beauty skin…for you’ raises a good point in the number of sale agent which has more than 200 people all over the country, preparing to order on demand in countrywide, estimates to modify the target for providing a total of growth which will be risen to 20%, in 2013
Mr.Kitisak Jindawareekul, Managing Director, Morchula Company Limited (MCL) said after the company was successful constantly in developing the skincare and cosmetic products for general customers over the last 5 years which had fairly high in the growing rate and the number of customers frequently climbed. Previously, was managed in SME business or small-sized enterprise, following the customers’s feedback getting bigger, the company come to a decision and planing to opened the strengthen services skincare and cosmetic products out. Subsequently, there are changing many quality products around 40 lists to the brand of ‘MCL’ in modern and more fascinating appearance. For the expanding target, original pointed toward only common market which will be boosted in the age of youngster and worker group. The important key is planning to amplify the market. In order to service the purchasing demand of consumer pass to store’s network and sale agent over 200 shops
‘The beginning of MCL’ had started from a small enterprise called ‘OTOP’ or SME business which was founded by executive group of the comnapy joined up pharmacists to do a research also developing cosmetic and beauty products for Thais’s skin. Focusing on quality along with satisfaction of consumer, underneath the determination and responsibility to purchasers when it combines the idea of additinal opportunities to sell the products for buyers get the convinient services from sale agent and subscription system. Consequencely, MCL has developed the quality products above 40 catalogues and planing to extend items for consumer demand in diversified group. Therefore, rebranding to be ‘MCL’ stands for ‘MIRACLE COSMETIC LEADER’ purposes to be the leader of cosmetic and beauty products for Thais’ said Kitisak
The prominent point of MCL which is accepted for the consumers in the quality of products which has already used it, extremely efficalcious product and getting feedback from cumtomers who are real users that could solve the skin problems directly and rapidly effective merge with a reasonable price when is compared in the quality that as good as international products. Nowadays, approximates the customers who have ever used the product of MCL, over 500,000 people, the member amount 2,000 people and more including, sale agent who have been driving the business together and spreading the product more than 200 branches nationwide.
For the cosmetic business of Thailand in both of export and import, has worth over THB 540 billion which is 10% in growth. An overall of the cosmetic market in this year, will be expected to increase around 15% relative with the supporting factor from product owners create more quality products and the consumers are interested in healthy and skin care even if the economic is slightly grown. In part of the cosmetic market especilly ‘Skincare’, at the moment has a total of value market around THB 40 billion which is Thai’s brand worth around THB 16 Thousand Million while ‘MCL’ has gross sales around 1.5% which is estimated that the marketing value of MCL will be increased to 2% in the end of this year and will be definitely risen to 5% within 3-5 years certainly.
‘The business plan in this year ‘MCL’ aims a total of sales volume getting bigger than last year around 20% because preparing to approach the market completely such as getting more sale agent or shops covers each province over 100 branches, is added from the original number which was 200 brances. Plus, the strategy of spreading products to Modern Trade for instant the convinient store as Seven Eleven Extra, Watsan shop etc. Moreover, organizing the plan of public relationship and marketing communication repeatedly for becoming to the well-known brand in the market. For the product development is going to enlarge in supplementary food products and Colour Make Up product’ Kitisak said