Bangkok--26 Mar--Mazda Sales (Thailand)
Fans of sports car will be pleased at Mazda booth this year. At the 34th Bangkok International Motor Show, Mazda Sales (Thailand) Co., Ltd. brings in all Mazda sports DNA vehicles for Thai car lovers to enjoy. Starts from a first-time introduction of special Madzda2 Limited Edition which comes with full sporty package, even enhance a sporty looks of Mazda2 further. Not only nice and sporty vehicle on the show, visitors who are looking for owning one, all ranges’ special promotion is available for the motor show shoppers. Another grand highlight at Mazda booth which will put smiles on sports crossover lovers, a prototype of Mazda CX-5 will be revealed in Thailand for the first time. Even the market shows signs of being softened early this year but with strong brand presence as well as unique positioning of each Mazda models, 4,500 orders can be expected.
Apart from showing all Mazda ranges available in Thailand, another grand highlight at Mazda booth at the 34th Bangkok International Motor Show 2013 is a reveal of the first product that is designed after Mazda crossover concept car “MINAGI”, the CX-5 Prototype will stand on stage to amaze Thai crossover and SUV lovers. Mazda CX-5 is the first product from Mazda’s 6th product generation. Motor Show visitors will experience Mazda’s new design generation “KODO DESIGN” launched to the world in 2012. KODO design is a SOUL OF MOTION that communicates design language of emotion in motion and speed. Last November, Thai consumers have seen the visual model of KODO design “SHINARI” at Mazda booth in last Motor Expo. Around the world, Mazda CX-5 is accepted as the great mark of Mazda Zoom-Zoom brand DNA in this decade. With its unique design underlined in a sporty luxury look, Mazda CX-5 has won honorable automotive awards around the world including the latest winning of the 2013 Japan Car of The Year in Japan. CX-5 is also the first Mazda model equipped with full SKYACTIV Technology; a world-renown technology that are concurring every market Mazda has launched. A breakthrough SKYACTIV Technology has caught excessive attention from automotive critics and gurus around the world because of its ability to maintain powerful drive, fun driving pleasure, and amazing fuel economy including great environmental friendliness.
Mr. Choichi Yuki, Managing Director of Mazda Sales (Thailand) said “This year, even Thai market has shown a sign of softening and moved slower than last year because of the ending of government’s first car project, the motor show event will still receive a great feedback in term of generating car purchase demand. There still are strong fundamental factors such as new model introduction, a resuming demand of c-car purchaser, finance company’s low car loan rate and increasing gross income of Thai people. For Mazda ourselves, one key winning strategy last year is managing customer’s delivery timing. Mazda Thailand has worked and communicated closely to each dealership in enhancing an effective monitoring and management of customer’s waiting time and committed delivery timing. Hence, every customer who ordered our Mazda2, Mazda3, BT-50 PRO, MX-5 and CX-9 will be able to receive his unit at expected timing. This strategy will enhance Mazda to achieve more sales this year.
Mazda lovers will enjoy themselves at our booth. This year the booth is newly designed and full of Mazda sporty vehicles. Young fans will be pleased with the introduction of Mazda2 Limited Edition; a special edition to excite 2013 Motor Show visitors. This special Mazda2 is equipped with full sports package from interior to exterior look. A specialty is further enhanced by LED headlamp; the best in class feature in B-car segment. Production number is limited at 1000 units; available on both Sports and Elegance. The all-time sporty compact car Mazda3 is also available in 1.6 and 2.0 liter engine. Modern pickup lovers will also enjoy our BT-50 PRO; a unique and distinguished modern design among todays’ choices. Mazda premium vehicle lines like all-time sports roadster MX-5 and 7-seat sports crossover CX-9 are also available with irresistible complimentary executive package.
Ms. Sureetip La-Ongthong Chomthongdee, Marketing Director said “at the show this year, Mazda has arranged many impressive activities to welcome the motor show fans, starts from brand new booth design with solid color theme, black and white color combination is to communicate a new era of Mazda brand presence as well as to enrich a leader image of the first car brand who brings tomorrow technology “SKYACTIV TECHNOLOGY” to today vehicle. A Zoom-Zoom brand DNA is also enhanced.
Apart from new modern look at booth, Mazda also provide a special offer for all car purchasers. Free insurance for all models plus extra offers put on top. Mazda2 now offers a minimum down payment at 22,000 baht or a low interest late package, start from 1.79%. Mazda3 offers a minimum down payment at 33,000 baht or a low interest late package, start form 0.33%. Mazda BT-50 PRO offers 1.99% loan rate plus complimentary peace-of-mind one-year maintenance package. Now BT-50 PRO initial price starts from 589,000 baht. For premium vehicle lines, offer for Mazda MX-5 and Mazda CX-9 is 2.45% loan rate plus complimentary executive three-year maintenance package. All offers are now available at Mazda booth both at the show and Mazda showrooms nationwide until April 7th, 2013.”