Bangkok--28 Mar--Big C Supercenter
Big C redefines private label apparels to capture consumers’ fashion trend,highlights mix & match concept for fashion versatility and value for money
Ms. Anotai Teratanitanan, Director of Soft Line Merchandise of Big C Supercenter PCL, along with Ms. Vorawan Phianlikhitwong, Director of Marketing Strategy, and Mr. Kudatara Nagaviroj, Director of Corporate Affairs, launch today Big C’s redefined private label apparels and reveal that “Big C Supercenter has been offering private label clothing for 20 years and has over 20 diversified brands. Throughout this time, we have seen a growing consumer trend in being more open to private label clothing due to its value for money and good quality. In 2012, our private label apparels grew by 10% with main customers being those age 25 years old and above who purchase apparel for themselves and their families.”
“Recent researches show that consumers now have diverse lifestyles and excursions both at home and out-of-home. They are also more used to digital lifestyles which make social media such as Facebook and Instagram has stong influence on daily life of millions on Thais. Photo sharing on social media as well as travelling and dining out have become significant factor for clothing buying decisions. For these reasons, consumers are now looking for fashionable, modern-designed and fun clothes that can be easily mix and match with existing apparels and accessories in order to be used for different occasions.”
“Big C has used these recent consumer trends to redefine our private label apparel offerings and strategies. To create advantages in marketing communications, we have merged the existing 20 brands into 3 main private labels -- Cove for men and boys, Emily for women and girls, and Bimbi for baby.”
“Our redefined private label apparels highlight mix-and-match concept designed to enable wearers to create different looks each day by mixing and matching various pieces — while maintaining Big C’s signature value for money and size availability. Our price tags start from only 99-399 baht (baby clothes starts at 39 baht).”
Cove and Emily have 4 separate clothing lines to satisfy every lifestyles and match every occasion;
1) Casual line — easy wearing apparels for exciting, colorful and fun holidays;
2) Denim line — timeless jean apparels for aficionados who never want to be out-of-date;
3) Wear line -- business and formal wears for professional and elegant look; and
4) Active line -- lightweight sporty apparels for action-packed activities.
“Starting today, Big C will foster brand awareness of our private label apparels through intensive marketing activities, printed media advertising, website and online communities. To generate excitement for target groups, Big C will organize a road show to various Big C stores nationwide to bring the latest innovation — “Virtual Fitting Room with Kinect technology” -- to invite customers to mix and match clothing and see how it fits them on a virtual screen without having to actually try them on. Superstars Ken-Phupoom and Kim-Kimberly will be the stylists of the roadshow to provide fun mix and match techniques and advices to Big C customers in 5 different branches;
- Ken-Phupoom at Big C Extra Chiang Mai on 20 April
- Kim-Kimberly at Big C Khonkaen on 27 April
- Ken-Phupoom at Big C Hat Yai on 4 May
- Kim-Kimberly at Big C Rayong on 11 May
- Ken-Phupoom and Kim Kimberly at Big C Extra Mega Bangna on 25 May
“Big C targets its private label fashion brands to grow at least 10% this year.”
For further information, please contact Big C Supercenter Public Relations Team : Piriyapandh Thaisuriyo , Worasuda Maenasute at 02-250-4921