Bangkok--2 Apr--Vivaldi Public Relations
In the picture (from left) — Ms. Prasai Kankriengwong, General Manager; Ms. Ellen Wit, Head of Marketing; Tjeert Kwant, Chief Executive Officer and shareholder of ECC International Real Estate, developer of Promenada Resort Mall Chiang Mai; Mr. Suwat Thongrompo, President of SF Corporation; Mr. Suvit Thongrompo, Managing Director of SF Corporation and Ms. Suvannee Chinchiewchan, Deputy-Managing Director of SF Corporation
Promenada Resort Mall Chiang Mai announces its partnership with SF Corporation, Thailand’s world class cinema chain operator. SF Corporation is focused on achieving nationwide growth and is looking for the best opportunities in provincial markets, of which Chiang Mai is the most significant and promising. Promenada Resort Mall Chiang Mai will be a key entertainment platform to support the group’s growth in the country’s north.
Mr. Tjeert Kwant, Chief Executive Officer and shareholder of ECC International Real Estate, developer of Promenada Resort Mall Chiang Mai said, “We are very excited that SF Corporation is our entertainment anchor. The high quality and creative designs of SF Corporation will be a great fit with Promenada Resort Mall and a valuable contribution to our leisure and lifestyle mix. SF Cinema recently signed a lease of almost 4,500 sqm encompassing eight high-tech digital screens including 3D. The cinema will serve as one of the mall’s main indoor entertainment components, and will be located on the 2nd floor of the right wing. We are convinced that the cinema operated by SF Corporation will be a great magnet, drawing audiences from across Chiang Mai and the Northern region to enjoy the latest and most interesting international and Thai movie releases.”
Mr. Suwat Thongrompo, President of SF Corporation, said “SF Corporation is pleased to partner with Promenada Resort Mall Chiang Mai, and together we shall bring the new innovative entertainment and world class movie theatres in a unique resort-style atmosphere to the most significant and promising Chiang Mai market. With Promenada’s experience and proven record of success as well as expertise in project management, we are confident that Promenada Resort Mall Chiang Mai will be successfully welcomed by people in the northern region of Thailand.
Mr. Tjeert Kwant continues: “We admire SF Corporation for their innovations and their entrepreneurship by introducing new concepts to the market, like the outdoor, rooftop cinema in Pattaya. We aim to bring the similar unique and innovative entertainment to Promenada Resort Mall Chiang Mai and our new projects. We believe that in partnership with SF Corporation, we will bring more surprising new elements in the coming years.”
The Cinema operated by SF Corporation in Promenada Resort Mall Chiang Mai proudly presents its “resort style” cinema experience, which is uniquely aligned with Promenada’s resort mall concept. In line with that concept, the cinema will deliver an exceptional viewing and auditory journey in its eight world-class theatres well-equipped with the full entertainment of innovative Sony Digital Cinema 4K system in digital format including 3D system. Audiences are also provided with options of seating which include “Sofa Sweet”, “Premium”, and “Deluxe” to ensure the most comfortable movie experience. SF Corporation also offers a VIP Lounge, an exclusively private area for all customers.
SF Corporation currently has three cinema brands: SF World Cinema, SF X Cinema, and SF Cinema City, with a total of 32 branches. SF Cinema City’s movie theatre and entertainment businesses continue to enjoy annual growth and business expansion, while providing a high-quality customer experience.
About Promenada Resort Mall Chiang Mai
Promenada is the first resort-style air-conditioned shopping mall in Thailand. It is combined with an open-air tropical park with terraces, music and shows, fairs and much more. The 2.9-billion Baht project is due to be opened 7 June 2013. The project is built on 58 rai of land and has been designed to blend in with the vibrant city lifestyle and surrounding “close-to-nature” feel of Chiang Mai.
About ECC International Real Estate
ECC International (ROH) Limited, a company under the ECC Group, is the Thailand Board of Investment (BOI) licensed manager of the Promenada Resort Mall Chiang Mai.
About ECC Group
ECC Group, founded in 1991 in the Netherlands, is a Dutch retail developer that has a proven record of success in developing shopping centres in Central Europe. Since 2005, the company has expanded its expertise to the vibrant and fast-growing Southeast Asia region, including Thailand and Vietnam.