Bangkok--10 Apr--Polyplus PR
Jaymart, in collaboration with RTB Technology Co., Ltd., is launching a premium ‘Beats by Dr.Dre’ headphone named ‘Beats Executive’ in Thailand, being the first to bring the model to the country. Beats Executive will be available only at five branches of Jaymart shops, then expanding to include 30 branches by the end of 2013. It is expected the model would generate 2 million baht sales a month.
Mr. Adisak Sukumvitaya, CEO of Jaymart Public Co., Ltd., Thailand’s leading distributor of mobile phones and accessories, said that Jaymart has been appointed as the very first distributor of American premium headphones ‘Beats Executive’ imported by RTB Technology Co., Ltd. Beats by Dr.Dre headphone model ‘Beats Executives’ will initially be available at the 5 branches of Jaymart shops at Siam Paragon, Central Ladprao, The Mall Bangkapi, Future Park Rangsit, and Fashion Islands. He also added that, by the end of this year, the premium headphone will be available in 30 branches nationwide.
Demand for mobile phone accessories has been exponential due to the growth of smart phone users. To respond to consumer lifestyle and functional need, Jaymart is bringing the first touch of Beats by Dr.Dre headphone to Thai consumers so as to boost brand awareness as well as the consumer base. Initially Jaymart aims at 2 million baht sales a month generated by Beats by Dr.Dre headphones, and is looking at a boost of overall gadget segment which should drive total Jaymart’s revenue by 30%.
For the premiere domestic launch of Beats Executive at Jaymart shop, reservation can now be made from today until April 9, 2013 at Jaymart shop, 4th floor of Siam Paragon Department Store, and get a free chic Beats T-shirt. Also, a person wearing Beats T-shirt on that day will get an iPhone 5 case as special gift!!
Mr. Banphot Wattanasak, Managing Director of RTB Technology Co., Ltd., the importer of Beats by Dr.Dre headphones said "The distribution of Beats headphone model ‘Beats Executive’ at Jaymart shops will ensure the consumers of new sound experience from premium headphone. With its luxurious design, excellent sound, and perfect noise cancellation, it is especially suited to the new generation including young executives. This should also help to boost Beats by Dr.Dre brand awareness in the market more widely. Beats by Dr.Dre headphones are already a well recognized brand and currently the leader in global sales among the headphones priced over $100.“
For more information, please contact: Jaymart Public Co., Ltd. 0-2308-9000
RTB Technology Co., Ltd. 0-2615-4551