Bangkok--11 Apr--Saatchi & Saatchi
Saatchi & Saatchi Thailand has been appointed as the lead agency for all PTT Retail Management Brands being Jiffy stores, Jiffy Super Fresh Markets and Pearly Tea after a rigorous pitch process.
The announcement comes just 3 months after the newly appointed CEO Mark Cochrane, ECD Joel Clement, EPD Tarn Tanarugsachock and GM Iravadee Rattanananta came together to lead the office. Mark Cochrane said, “We are incredibly excited and humbled with this announcement. From the second we started working with the team at Jiffy we knew it was a great opportunity. The brand is already very popular on the streets of Thailand, now we look forward to helping Jiffy become a Lovemark”.
Cochrane added, “We are particularly very proud of our team for liberating such a fresh, lovable and fun brand idea in such a tough, fast and often conventional category”. We look forward to orchestrating the brand from April”.
Saatchi & Saatchi Thailand has enjoyed massive momentum of late with the 2012 win of the global Big Cola business and most recently Electrolux in Thailand. “The approach and culture we are creating is very different to that of the other networks in town but I think that’s where our young, progressive and challenger spirit is coming from. We are looking forward to an exciting year ahead, and spreading more love across Thailand”.
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