Bangkok--12 Apr--Marketing Forward
Swensen’s (Thai) Co. ,Ltd., The premium ice cream manufacturer and distributor launch the new campaign, The Disney cartoon characters ice-cream cake to focus on the new experience for the customers.
Mr. Vitthaya Sintrapannatorn said that “Swensen’s marketing strategy throughout year 2013, we’re focusing on creating new experiences for customers via the Swensen’s special campaigns. The ice cream for kids or Kids Cake, one of Swensen’s campaigns, that we believe it can create the fantastic experience for Swensen’s customers. This year, we have teamed up with Disney to launch the new ice cream cake, Disney Birthday Cake through 3 Disney Cartoon characters from Disney components with Mickey Mouse, Minnie Mouse, Pooh and Friends. We believe that Disney Brand Experience which is well-known and familiar can create the most customer satisfactions both adults and kids as well. Moreover we also brought 3 cartoon characters to decorate as the in-store promotional advertising to help created the good ambience for customers can touch the happy experience and even more fun.”
Enjoy the new fantastic experience this summer time with 2 styles of Disney Birthday Cake, Ice cream Birthday cake Micky and Minnie mouse and the other one, Ice cream Birthday cake Pooh bear, serving on 3 lbs. which consists with 2 layers and 2 ice cream flavors; Very strawberry and Vanilla filled with strawberry topping decoratedwith colorful chocolate balloons. Only 1,250 BHT. at every branches of Swensen’s or dial 1122 nationwide with delivery within an hour.
“Special!!! You can decorate your own ice cream cake with Micky mouse, Minnie mouse or Pooh and Friends dolls which can be kept as the collective items and also played as a toy as well.” Mr.Vitthaya said