Bangkok--25 Apr--CMMU
On 21 April 2013 (11:30-17:00 hrs), three teams of Master’s students from the Thai Marketing Program (MK) Batch 15A at the College of Management, Mahidol University (CMMU) conducted a marketing retail workshop at CoCo Fresh Tea & Juice, Major Ratchayothin branch. The purpose of this workshop (supervised by Ajarn Kollakit Thalerngnawachart) was to apply what students learned in a class to a real retail business situation.
During the one-day marketing retail workshop, the three groups of CMMU students launched creative promotional campaigns for the CoCo Fresh Tea & Juice store, Major Ratchayothin branch, with successful sales results; one group could even increase sales performance by 2,000% higher than the similar normal selling hours.
From: PR & Marketing Dept, College of Management Mahidol University (CMMU), 69 Vipawadee Road, Bangkok 10400, www.cmmu.mahidol.ac.th Tel. 02-2062000