Bangkok--25 Apr--Marketing Forward
Siam Music YAMAHA Co, Ltd, importer and distributor of premium-quality digital speakers and home theater products from for enhanced home entertainment experience from Japan, under the brand “YAMAHA”, partners up with GM Magazine to emphasize the company’s leading position in the audio and hi-fi stereo industry with the campaign: “Exclusive Concert ‘Perdhu’ by Kong-Saharat”. The newly-launched campaign aims to deliver happiness through elevated music and cinematic experience from surround sound system of YAMAHA’s latest home theater Soundbar product lineups, featuring YAMAHA’s exclusive YSP and Air Surround Xtreme Technology. YAMAHA’s four new models of Soundbars from two series to be launched into the Thai market in the second quarter this year include the premium range “YSP-4300” and YSP-3300”, as well as the value range “YAS-201” and “YAS-101”. The new Soundbar lineups cater to the needs of discerning consumer lifestyles with their sound precision and high quality, realistic and powerful sounds as obtained in a quality cinema theater. The new campaign is endorsed by Thailand’s renowned artist “Kong-Saharat Sangkapricha”, who serves as the representative for audio gadget lovers of the new generations who give importance to a good home entertainment system.
Mr. Shuji Narimatsu, Vice President of Siam Music YAMAHA Co, Ltd, reveals “YAMAHA is a long-standing leader of sound innovation for home entertainment both in Japan and in the world-class industry level. Thanks to the company’s relentless effort to continue creating attractive designs and functions that can respond to modern consumer’s needs. We strive to develop new innovation and technology that help broaden the home entertainment horizon for music lovers and followers of our home theater products. Recently, YAMAHA introduces the new one-body Soundbar speaker products which are perfect to be placed in front of the TV set. New Soundbars are equipped with 7.1-channel surround sound capabilities with deeper, richer bass sounds for enhanced quality of movies played on TV. The new Soundbars enable modern users to enjoy their lifestyles even more with high sound quality music or video from an iPod/iPhone/iPad or a computer wirelessly.”
Mr.Chakorn Athikomchakorn, Managing Director of Siam Music YAMAHA Co, Ltd, shares his views “YAMAHA’s speakers and home theater products are highly popular among the audio industries, especially loved and adored by home entertainment users. In order to open up new opportunities for new customer groups, as well as those who have not yet experienced the sound quality from our high-end home theater product range that can be obtained from the new YAMAHA’s single-unit Soundbars, we focus on the product price strategy to extend our market base. We aim to reach the ‘Exclusive Mass’ customers by offering affordable price of the Soundbar products, starting from only Bt.11,900 for the YAS-101. By this way, customers will have more chances to own a new Soundbar and to experience powerful sound quality that is rich and deep, perfect for their home entertainment. In the second quarter this year, YAMAHA is gearing up to launch four new models of Soundbars from two series into the Thai market, including the premium range “YSP-4300” and YSP-3300”, as well as the value range “YAS-201” and “YAS-101. These four models have successful proven record in other markets around the world in term’s customer’s good responses.”
To create ‘Brand Awareness’ of the home theater Soundbar products from YAMAHA, the company has initiated the latest marketing campaign entitled: “Exclusive Concert ‘Perdhu’ by Kong-Saharat” which is a collaboration between Siam Music YAMAHA Co, Ltd, and GM Magazine. The campaign aims to elevate happiness through enhanced audio experience for home entertainment users to receive better quality of sounds and movie viewing. The YAMAHA’s Soundbar products offer high quality surround sound, as well as powerful, deep and rich sound-enhancement technology. Packaged in sleek and slim appearance, the Soundbars are easy to install and perfect for placement in any d?cor, especially in front of the TV set. The units also support a wide range of connection inputs and file formats.
YAMAHA received the honor from one of Thailand’s most favorite artists in the music industry, “Kong-Saharat Sangkapricha” who was selected to be the new campaign’s presenter. The campaign offers a promotional activity for interested participants to download the YAMAHA GM application from App Store or Play Store, utilizing the AR Code (Augment Reality) Technology to create fun factors for readers and listeners. Once the application has been downloaded, participants can scan the AD of YAMAHA Sounbars from magazines of the GM Groups or from any offline and online media publications. When the AD is scanned, you will see a video of the campaign presenter rocking away with a solo guitar. Yet to come in June 2013, YAMAHA and GM is partnering up to create a phenomenon for the first time in the Thai audio/music industry with a “Concert on the cover” fashion set on June 2013 issue of GM Magazine. In this fashion set, Kong-Saharat will appear in the ultimate rocker makeover and entertain all viewers closely through the AR Code Technology.
Apart from this, YAMAHA is offering a special promotion for participants of the “YAMAHA Soundbar AR AD Game” who scan and share YAMAHA’s AD to most viewers to stand a chance to win free e-tickets and gift vouchers worth Bt.2,000 to be used as discount when purchase the new YAMAHA Soundbars. Winner’s names will be announced every Friday each week from today until June 14, 2013. Not to miss, the Exclusive Concert ‘Perdhu’ by Kong-Saharat’ is to hit the stage on Sunday 16th, June 2013 at Fashion Hall of Siam Paragon Shopping Complex. In this exclusive concert, fan club members and music lovers will have a chance to join the special Meet & Greet session with the artist. Furthermore, YAMAHA is also launching a special promotion for the first 10 buyers of YAMAHA YAS-101 to receive a free ukulele worth Bt.2,900! Interested customers can also experience the sound quality from the new Soundbar demonstration units that will be showcased at the concert.
Interested public can easily join the campaign and participate in the “YAMAHA Soundbar AR AD Game” from today until June 14, 2013. For more information, please contact the Perdhu Hotline at 085-553-9853 or share your thoughts at www.facebook.com/yamahaaudiothai.
“With this campaign, we are confident to raise the sales by 20% for YAMAHA audio products this year,” Mr.Chakorn Athikomchakorn, Managing Director of Siam Music YAMAHA Co, Ltd, adds.