Bangkok--2 May--DC Consultants
Former Turner Broadcasting exec to lead marketing forCartoon Network Amazone, Thailand’s first internationally branded theme park
Amazon Falls Company Limited, the developer of Cartoon Network Amazone, the world’s first Cartoon Network themed waterpark, today announced the appointment of former Turner Broadcasting executive Jennifer Doig as Chief Marketing Officer.
Jennifer will lead the marketing and communications strategies for Cartoon Network Amazone, set to open in late 2013 in Bang Saray, Thailand. The ultimate in waterpark entertainment, Cartoon Network Amazone will invite guests to splash out with their favorite characters from popular Cartoon Network series such as Ben 10, Adventure Time, Regular Show and The Amazing World of Gumball. Featuring 10 dynamic entertainment zones, Cartoon Network Amazone is designed to animate the guest experience with high-speed water rollercoasters, exciting attractions, Asia’s largest aqua playground and dazzling live shows.
Jennifer joins Amazon Falls from Turner Broadcasting in Hong Kong, where she served as Asia Pacific director of public relations. In this capacity she oversaw the consumer and trade communications for Turner’s expansive entertainment portfolio of brands, including leading kids’ channel Cartoon Network, which reaches 71 million households across the region.
In addition to having more than 15 years of experience in integrated communications, Jennifer also brings to Cartoon Network Amazone a wealth of expertise in Asia Pacific travel and tourism. During her tenure at leading consultancy Ogilvy Public Relations Worldwide, Jennifer was responsible for the creation of the firms’s first dedicated travel, tourism and entertainment division in Hong Kong. Key accounts Jennifer led while at Ogilvy included the grand opening of Hong Kong Disneyland, the premiere of Cirque du Soleil in Macau, the launch of Madame Tussaud’s Shanghai and Tourism Malaysia.
Mr. Liakat Dhanji, Chairman and CEO of Amazon Falls Co. Ltd., said, “Jennifer’s depth of experience in destination promotion and branded kids’ entertainment makes her ideally suited for this position at Cartoon Network Amazone. Jennifer will play an instrumental role in establishing Cartoon Network Amazone as the world’s most experiential waterpark in the world, while enhancing Thailand’s profile as the top vacation destination for guests of all ages.”