Bangkok--2 May--Villeroy & Boch Thailand
Villeroy & Boch Thailand Company Limited, the global leading manufacturer and distributor of sanitary ware under “Villeroy & Boch” and “Nahm” brands will showcase its latest innovations at Architect Expo 2013 focusing on the harmony of luxury timelessness European design and natural beauty so as to create a feast for your senses and be happy in the personal world of your imagination. The brands target designers and architects and plans to increase production capacity in preparation for ASEAN Economic Community to be in effect in 2016.
Punsiri Suttienkul, Vice President and Country Director of Villeroy & Boch Thailand Co. Ltd., revealed that the company is determined to adopt a pro-active plan and marketing strategy throughout 2013 to reinforce the global bathroom & wellness leadership under the Villeroy & Boch brand with over 265 years of rich tradition and culture. Also the brand “Nahm” is locally very well known for its unique design for urban lifestyle. The business is running well, Villeroy & Boch Thailand aims to grow further: “For the company’s performance, it posted 23% growth in 2012 and projected to grow by 25% in 2013. At present, the sanitary ware market in Thailand is worth over 6 billion baht and expected to enjoy a positive growth due to a positive economic growth, vigorous competition, establishment of new real estate projects and the preparation for AEC”, said Punsiri.
The company plans to boost the market demand as well as continue to enhance its brands awareness. This year, the company will once again participate at Architect Expo 2013, the ASEAN largest building technology exposition, after its successful participations over the past years. Under “urban retreat” theme and concept, the company will participate and create its 216 sq.m. booth to depict the imaginary personal sanctuary for happiness and relaxation. The target and prospect customers as well as general public will be exposed to 6 latest collections namely La Belle, My Nature, Memento, Squaro Edge 12, Subway and Architectura. The new collections emphasized both contemporary and transitional bathroom styles combining the perfect harmony of classical, luxury and natural beauties to take designers and architects as well as new home-owners on the journey of inspiration. The wide ranges of products from Villeroy & Boch as well as Nahm will answer the users’ needs in term of trendy design, superb function and premium quality. The company will not only target designers, architects, real estate developers and dealers but also plan to expand its target customer base to cover urban home owners who focus on high class products, luxury design and high innovations.
The year 2008 oncemarked an important milestone in the Thai sanitary ware industry when Villeroy & Boch AG, had acquired the major interests in Nahm Sanitary Company Limited to expand its market and production base in Asia Pacific as well as enhance the potential of Nahm as a market leader in design, quality and price. Villeroy & Boch’s highly innovative & premium quality tableware, bathroom and wellness products and its long European tradition makes it one of the most important brands in Germany, Europe and indeed the world, The merger was a resolute step forward in the company’s internationalization strategy so as to create a competitive platform in Asia Pacific region both in the sales and manufacturing potential. In September 2012, the company has changed its name from Nahm Sanitary Company Limited to Villeroy & Boch Thailand Company Limited. This change of name is intended to further strengthen the Villeroy & Boch brand in Thailand and throughout the entire Asian economic region. This step is also intended to increase brand awareness of Villeroy & Boch locally and aims to have a general positive effect on the Asian markets.
The company operates the hiqh quality standard manufacturing facility on 104-rai area in Saraburi province. The factory emphasizes on the continuous development of innovative production competences encompassing key characteristics including design competence, innovation and timeless elegance as well as high quality material sourcing for production such as Ceramic Plus, the innovative surface treatment that quickly beaded off water and liquid as well as prevented dirt from stick to the ceramic surface, Quaryl, the exclusive material innovation from Villeroy & Boch, combines all the quality properties of quartz and acrylic resulted in particularly durable quality, precise installation and easy-care properties.