Bangkok--3 May--Polyplus PR
SB Furniture makes its move towards positive outlook of the property market by launching “Condo Fit”, the new furniture solutions designed to perfectly fit in the demand of condominium lovers. “Condo Fit” comes with superior design, functional features, and competitive prices! The solutions will be flexibly fitted to any condo segment in Bangkok and other provinces, hence are expected to drive sales growth by 15% in the first half of 2013.
The burgeoning growth of Thai property market has brought another opportunity for condominium furniture. As the leader in interior innovation and design, SB Furniture Group’s Executive Vice President Marketing Division, Ms. Tanyaruck Chawaldit, said “People of younger generations nowadays prefer to live in a condominium. That’s why the market has been growing strongly, and so is the furniture market. Nevertheless, the condo size has made it difficult to make their interior requirements come true. Smaller size furniture may be traded off with inferior functional use.”
“SB Furniture has conducted a consumer insight survey and found that factors influencing people’s decision-making on condo furniture are 1) Size that fits in the space; 2) High functional benefits; 3) Attractive design; and 4) Value-for-money pricing. With these consumer preferences, SB has developed a new furniture solutions specially designed to respond to every demand for condominium living. The structure, size, and functional use of “Condo Fit” solutions are thus the fit-for-all with ‘More Functions, Double Space’ design concept that makes size doesn’t matter for comfortable living.”
‘Condo Fit’ is a product line of SB Furniture that comes with More Functions, Double Space concept to fit in any size space of today’s condominium. The Condo Fit furniture line offers the best solution for comfortable yet functional living. Each piece is designed as “just right” for the space and functional needs. The Condo Fit offers the following features: 1.Fit Your Space for any condo size from a compact 22 sq.m. to luxury 43 sq.m. or more; 2.Fit Your Lifestyle for any activities including work, rest, or relaxing time; and 3.Fit Your Desire for a dream room in modern, luxurious, vintage, or contemporary interior design. Some of the Condo Fit line includes the multi-functional bed which can be transformed into a working table, multi-purpose table of only 25 cm size when rolled up, but can be expanded to 70 cm, new innovative closet with expanded vertical storage and flexibility for reduced or expanded space, sleek work table and sideboard of only 30 cm in length.
SB Furniture Group plans to market this new product line across Bangkok and the provinces. Under SB Furniture brand, the Condo Fit line with be for condominium units of 28 sq.m. and more featuring attractive design, innovation, and quality fitting for multi-functional use. Under Koncept Furniture brand, the Koncept for Condo line will be for smaller size condominium unit starting from 22.5 sq.m. The furniture package ranges from only 15,900 baht to make it fully furnished.
“The Condo Fit line should help to boost overall sales growth by 15 %. We will fully utilize all channels specially the mainstream media such as TV commercials as well as other marketing promotions. This includes 1) Free Condo Interior prize!! worth over a million baht in total. It’s exclusively for SB Design Square and SB Interior @ Home customers who make a purchase during May-June 2013; 2) Up to 50% discount for a Condo Fit product line; and 3) 0% installment, plus either 3% on-top discount or up to 10% cash coupon rebate from 1 May-30 June 2013. With new product offering and promotion, we expect sales for total year 2013 to reach 6,300 million baht.” Ms. Tanyaruck concluded.
For more information: Polyplus PR Co., Ltd. 0-2572-4444 Ext. 348, 354