Bangkok--20 May--Aziam Burson-Marsteller
Goodyear (Thailand) Public Co., Ltd. has appointed a new Marketing Director, Miss Sutheera Ruaydee, for the next phase of its growth in Thailand. In this position, Miss Sutheera oversees the company’s marketing strategy and channel development; especially the “Goodyear Autocare” branded retail service centers, in line with Goodyear’s ASEAN and global objectives.
“The tire market in Thailand has tremendous growth potential. Goodyear is ideally positioned to take advantage of this growth with a wide range of quality tires that deliver the highest levels of safety and innovative technology for all driving styles, backed by excellent services from our nationwide retail service network. Together with marketing activities and campaigns that aim to satisfy the needs of all our customers, I am confident that Goodyear will continue to experience solid growth for our customer base in Thailand,” said Miss Sutheera.
Mr. Finbarr O’Connor, Managing Director of Goodyear (Thailand) Public Co., Ltd. said Goodyear welcomes Miss Sutheera to its management team to help drive the company’s growth. “With her experience in marketing management across a range of industries, Sutheera brings a fresh perspective and market insights that will make a significant contribution to the success of our business,” he said.
Prior to joining Goodyear Thailand, Sutheera held management positions in leading multinational companies in the bio-technology, chemical, and telecommunications industries. Her previous roles include strategic management, product development, and planning, as well as distribution and channel management.
Sutheera graduated with a Master of Business Administration from the Sasin Graduate Institute of Business Administration, with double majors in Finance and Marketing. Earlier, she graduated with a Bachelor of Arts, majoring in English, from Chulalongkorn University.
About Goodyear
Goodyear is one of the world’s largest tire companies. It employs about 69,000 people and manufactures its products in 52 facilities in 22 countries around the world. Goodyear’s two Innovation Centers, in Akron, Ohio and Colmar-Berg, Luxembourg, strive to develop state-of-the-art products and services that set the technology and performance standard for the industry. For more information about Goodyear and its products, go to www.goodyear.com/corporate.