Bangkok--23 May--Honda
Honda, Thailand’s motorcycle market leader, is delivering a new fun to Thai consumers under its concept, “Discover Your Fun. Find Something New… Wow!”. Inspired by the Super Cub series, the retro fashion of New Super Cub has been revived under the latest cool concept, “Hit-Story”. The new model comes with two-tone pastel colours, PGM-FI technology, 110cc and 4-stroke engine, fuel efficiency, durability, and equipments for all safe and convenient rides. The model will be available nationwide from May 28 onwards. Prices start from Bt42,000.
“Super Cub series was originated in Japan by Soichiro Honda in 1958, or 55 years ago. The classic scooter has become the classic model of all time till today. Its uniqueness is the classical look, compact size, light weight, easy-operation, and durability. The series has become the love for users in over 160 countries around the world. The sales accumulation reached over 60 million units. Honda Super Cub first came to Thailand about 48 years ago and has always been developed to meet the lifestyle of the Thai users. It has also become one of the models influencing the growth of motorcycle industry of the country,” said Chiaki Kato, President of AP Honda Co Ltd.
“In 2013, the retro fashion trend has rebounded. Honda is proud to present Honda Super Cub to the Thailand market. The same model has also been launched in Japan. Despite its classic look of two-tone pastel colours, Honda Super Cub is equipped with advanced technology. More accessories with classic touch from Honda will also be available, to add more fun and coolness. Honda is proud to present Honda Super Cub for users who are looking for their own unique fun lifestyle. This model will be sold together with Honda Dream 110i which is currently available in the market. It perfectly matches with our concept; “Discover Your Fun. Find Something New… Wow!”
Honda Super Cub stands out from the crowd with its two-tone pastel colours, blue and cream, suggesting the retro touch. However, the accessories are modern, including its large head light and chic tail light, both designed to match the classic body, the large wind shield, and mudguards. The speed level is displayed on the modern-design meter. The large two-tone seat, with chromium rear grab, is ready to handle the weight. The large rear shock-up is adjustable to two levels. Front basket can also be installed for a more convenient storage.
Honda Super Cub comes in 4-stroke, 110cc SOHC engine, PGM-FI technology, 4-speed clutchless manual transmission, and air-cooled system. The model features a better riding performance with ECU (Engine Control Unit) that carries out a precise fuel distribution. Fuel efficiency is at 57km/litre, based on Mode ECE R40. The model is also approved of environmentally friendly, according to EURO6 standard.
Honda Super Cub will be available at Honda Wing Center nationwide from May 28 onwards. Prices start from Bt42,000. The model comes with two colour options: Blue-White and Cream-White. To represent the “Cool with Hit-Story” concept, Ten to Twelve band from Believe Records will cover “Suay Nai Soi” (Pretty on a Small Lane) originally by Royal Sprite to create an atmosphere of retro age for the target audience. The MV will be soon available on Youtube at www.youtube.com/users/HondaMotorcycleTHA. For more information on Honda Super Cub, visit www.aphonda.co.th.