Bangkok--28 May--Makro
Thailand’s Top Talented Chefs Get Ready to “Cook-Off” in“MakroHoReCa Challenge 2013”to Win Prizes Worth One Million Bahtwith Chance to be Champion at FHA 2014 in Singapore
Makro, the country’s first and leading Cash and Carry operator,now invitesall Thailand’s talented chefsfrom hotels, restaurants, and catering services acrossCentral, North, South, East, West, and Northeast regionsto showcase their delicious recipes, culinary skills and creativity on stage at “MakroHoReCa Challenge 2013,”the big nationwide culinary competition event organised annually by Makro, to winHRH Princess Soamsawali trophy and total prizes worth one million baht.The regional rounds are taking place at the 6 participating Makro stores in each region from28 June 2013 to 31 August 2013. The winner of the national competition at Impact, Muang Thong Thani will represent Thailand at the "Food&Hotel Asia 2014 (FHA)" cooking competition in Singapore.
Reflecting the diversity of influences in the Thai dining landscape, this year’s competition includes three categories: Thai cuisine,International cuisine, and specially, ASEAN cuisine,to ensure the readiness amongst the local hotels, restaurants, and catering service (HoReCa) operators in terms of knowledge transmission and idea adaptation for the upcoming ASEAN Economic Community (AEC), which is approaching in 2015. That will bethe time when the food and hospitality businesses across AEC countries are connected. In addition, this competition in new ASEAN cuisine category is to conform to the “8thMakroHoReCa 2013” concept of “Furthering the Business to Welcome ASEAN Partners.”
Each contest will be judged by a panel of local and national food experts. The winning regional contestantsfrom the 3 categories will come to Bangkok for a final cook-off at the “8thMakroHoReCa 2013,”Makro’s annual food service expo to be held for 4 days from 31 October to3 November 2013 at Impact Exhibition Hall 2-3, Muang Thong Thani.
“Now in its 8th year, the MakroHoReCa Challenge 2013 is eagerly contested, attracting the inspired culinary talents, because it’s one of the major stages in Thailand to feature professional contestants from the full food service spectrum - hotel, restaurant, and catering sectors - competing against each other,” said Mrs. SuchadaIthijarukul, Chief Executive Officer of Siam Makro Public Company Limited.
“Because Thailand has a famous cuisine heritage, and Thai food is loved by people all over the world, Makro is very proud to sponsor this well-established competition. Challenging chefs, to continually raise their cooking standards, innovation, and creativity, is a primary objective of the contest. It also provides a fantastic opportunity for experienced and rising star chefs, to make their mark in the Thai and Asia Pacific culinary world.” Mrs. Suchada added.
The first round of contests will begin on 28 June 2013 and run until 31 August 2013.
Date Region Venue
28 June2013 Northeast MakroUdonthani
13 July 2013 South MakroSuratthani
20 July 2013 East MakroPattaya
17 August 2013 North MakroChiangmaiHangdong
21 August 2013 West Makro Food Service HuaHin
31 August 2013 Greater Bangkok MakroLadprao
This year, the prize pool totals one million baht — the top national contestants in each category will win 100,000 baht each. In addition, one top overall-score winnerfrom the 3 categories at the national round will represent Thailand at the "Food&Hotel Asia 2014 (FHA 2014)" cooking competition in Singapore.
The runner-upof each category will win 50,000 baht, while the third place getters will win 20,000 baht. The rest 3 contestants of each category will receive 5,000 baht prizes.Allparticipantswho can enter the regional round will be granted the certificate of the competition.
Competition entry forms are available at Makro’s 60 outlets nationwide until 15 June 2013. For more information please callMakro Call Center at 0-2335-5300 between 06.00 — 23.00 hours or visit www.siammakro.co.th .